Keep the lead in orbit
Posted: Tue Dec 24, 2024 6:10 am
When promoting products and services, it is important not only to attract the attention of a potential client, but also to keep them in your orbit until they make a purchase decision. The longer and more complex the decision-making cycle, the more important it is to maintain the client's interest and involvement throughout the entire process.
One of the key ways to retain leads is to provide useful content: articles, videos, infographics. Emails, messages in messengers, chatbots are also used to maintain interaction with the client. Overloading the client with information or imposing communication is not worth it.
An example of successful lead retention is the company providing information and legal support "Garant". After registering a trial version of the system, clients regularly receive useful materials on topics of interest to them. This strategy allows the company to remain in the client's orbit, reminding them of its existence and demonstrating its expertise in the field.
Introduce the range
A potential buyer can go to competitors at any time. It is albania email list 215428 contact leads important to inform the client about your company's services, offer them new products and introduce them to additional assortment. A gift or discount creates an additional incentive to make a purchase.
Letter of claim regarding violation of delivery terms
Source: shutterstock.com
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Sometimes it happens that despite the presence of potential customers, the average conversion of leads into sales remains low. Managers should actively contact leads to find out what exactly prevents them from making a purchase decision. Surveys help identify reasons, for example:
There is no real need for the product or service.
The offer does not meet the client's expectations.
An important functionality or feature of the product is missing.
The price is not satisfactory.
If the customer has doubts, the manager should use a well-written script to eliminate these objections. In some cases, offering a discount or special offer encourages the customer to make a purchase.
It is important to systematically record and analyze the reasons for refusals of a product or service. If the problem is isolated, there is no need to worry. It is impossible to please everyone. If the reasons for refusals are repeated, this requires attention. Regular monitoring of statistics will allow you to identify the most common reasons and develop a strategy for their elimination.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating sales manager KPI
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downl
One of the key ways to retain leads is to provide useful content: articles, videos, infographics. Emails, messages in messengers, chatbots are also used to maintain interaction with the client. Overloading the client with information or imposing communication is not worth it.
An example of successful lead retention is the company providing information and legal support "Garant". After registering a trial version of the system, clients regularly receive useful materials on topics of interest to them. This strategy allows the company to remain in the client's orbit, reminding them of its existence and demonstrating its expertise in the field.
Introduce the range
A potential buyer can go to competitors at any time. It is albania email list 215428 contact leads important to inform the client about your company's services, offer them new products and introduce them to additional assortment. A gift or discount creates an additional incentive to make a purchase.
Letter of claim regarding violation of delivery terms
Source: shutterstock.com
Get feedback
Sometimes it happens that despite the presence of potential customers, the average conversion of leads into sales remains low. Managers should actively contact leads to find out what exactly prevents them from making a purchase decision. Surveys help identify reasons, for example:
There is no real need for the product or service.
The offer does not meet the client's expectations.
An important functionality or feature of the product is missing.
The price is not satisfactory.
If the customer has doubts, the manager should use a well-written script to eliminate these objections. In some cases, offering a discount or special offer encourages the customer to make a purchase.
It is important to systematically record and analyze the reasons for refusals of a product or service. If the problem is isolated, there is no need to worry. It is impossible to please everyone. If the reasons for refusals are repeated, this requires attention. Regular monitoring of statistics will allow you to identify the most common reasons and develop a strategy for their elimination.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating sales manager KPI
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downl