From widget to call tracking
Posted: Tue Dec 24, 2024 6:21 am
Imago Group is one of the leading full-service advertising agencies, providing a wide range of services and working with the largest automobile holdings in the North-West of Russia, developers, and B2B and B2C clients.
In October 2016, Svetlana Vinogradova, the agency's CEO, contacted CoMagic to connect a callback widget to one of its clients . The small project was quickly implemented. From communication with the agency, it was revealed that 80% of client companies make inquiries via phone calls. At the same time, their matching with advertising channels and key queries was not automated.
The agency was offered to consider a call tracking australia phone numbers and end-to-end analytics service for an accurate assessment of advertising effectiveness, cost reduction and an increase in the number of requests to the company.
We agreed on a partnership cooperation scheme. The agency was provided with a branded client management interface, training on how to work with the service, and certification.
One of the first joint projects in early 2017 was the implementation of CoMagic call tracking in a large automobile holding in St. Petersburg. The task included:
optimization of the advertising budget,
reducing the cost of attracting one lead,
increasing the conversion of high-quality requests.
The agency was also interested in new tools for increasing conversion on the site.
86.6% of requests to the auto center are calls. For full analytics, reports from Yandex.Metrica and Google Analytics were not enough. Therefore, we decided to connect CoMagic.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
At the first stage, we implemented dynamic call tracking and were able to take into account fluctuations in the effectiveness of advertising campaigns and rationally distribute the budget for maximum conversion.
During the test period, we found out that most of the queries were selected correctly and worked. We refused 10% of queries in contextual advertising without worsening the conversion and losing potential buyers. We were able to reduce the cost of contact by 30% and attract additional traffic to conversion words.
The agency's specialists used CoMagic to analyze the effectiveness of advertising channels in each industry segment of the client base. Which ultimately reduced the time to achieve maximum results for the goals.
With call tracking, we began to keep statistics on incoming calls and identify the reasons for their loss. We introduced tagging - we began to mark calls with the tags "targeted", "non-targeted" and "repeat". The share of lost calls for the analyzed period was no more than 3%. For car dealers, this is a good result. On average, the auto industry, according to CoMagic, loses about 8% of calls.
At the second stage, Imago Group specialists connected the Sitephone widget. Its use brought the car dealer another 13.4% of calls. Even taking into account the holidays in May, the agency recorded an average of fourteen additional calls per day. The ability to choose the color, appearance and location of the button perfectly adapted the widget to the website design.
Over time, the agency plans to use other sources of attracting requests to the company within the framework of this project.
Reviews:
In October 2016, Svetlana Vinogradova, the agency's CEO, contacted CoMagic to connect a callback widget to one of its clients . The small project was quickly implemented. From communication with the agency, it was revealed that 80% of client companies make inquiries via phone calls. At the same time, their matching with advertising channels and key queries was not automated.
The agency was offered to consider a call tracking australia phone numbers and end-to-end analytics service for an accurate assessment of advertising effectiveness, cost reduction and an increase in the number of requests to the company.
We agreed on a partnership cooperation scheme. The agency was provided with a branded client management interface, training on how to work with the service, and certification.
One of the first joint projects in early 2017 was the implementation of CoMagic call tracking in a large automobile holding in St. Petersburg. The task included:
optimization of the advertising budget,
reducing the cost of attracting one lead,
increasing the conversion of high-quality requests.
The agency was also interested in new tools for increasing conversion on the site.
86.6% of requests to the auto center are calls. For full analytics, reports from Yandex.Metrica and Google Analytics were not enough. Therefore, we decided to connect CoMagic.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
At the first stage, we implemented dynamic call tracking and were able to take into account fluctuations in the effectiveness of advertising campaigns and rationally distribute the budget for maximum conversion.
During the test period, we found out that most of the queries were selected correctly and worked. We refused 10% of queries in contextual advertising without worsening the conversion and losing potential buyers. We were able to reduce the cost of contact by 30% and attract additional traffic to conversion words.
The agency's specialists used CoMagic to analyze the effectiveness of advertising channels in each industry segment of the client base. Which ultimately reduced the time to achieve maximum results for the goals.
With call tracking, we began to keep statistics on incoming calls and identify the reasons for their loss. We introduced tagging - we began to mark calls with the tags "targeted", "non-targeted" and "repeat". The share of lost calls for the analyzed period was no more than 3%. For car dealers, this is a good result. On average, the auto industry, according to CoMagic, loses about 8% of calls.
At the second stage, Imago Group specialists connected the Sitephone widget. Its use brought the car dealer another 13.4% of calls. Even taking into account the holidays in May, the agency recorded an average of fourteen additional calls per day. The ability to choose the color, appearance and location of the button perfectly adapted the widget to the website design.
Over time, the agency plans to use other sources of attracting requests to the company within the framework of this project.
Reviews: