How to measure the results of an Inbound Marketing action
Posted: Sat Dec 21, 2024 4:37 am
If you don't know where you're going, any path will do. But if you want to use Inbound Marketing to generate results, two things are necessary: define goals and measure progress.
Since trying to do a thousand things at once is a great way to get nothing done, generating results in Inbound Marketing requires choosing a few metrics and creating specific actions for them.
The most important metrics are also called KPIs ( Key Performance Indicators ).
There are several tools out there to measure the results of your Inbound efforts. Some are free (Facebook and other social networks, for the most part), others are “ freemium ”/ free and premium (like Google Analytics) and others are paid (RDStation, HubSpot, Marketo, Pardot, etc.).
What you need to know is that it's much easier to measure all azerbaijan email list 194608 contact leads kinds of things: your audience, their behavior, what they search for, what they do on your site, and how the content you produce is being consumed.
The most important thing is to define metrics (and goals with deadlines) BEFORE each Inbound Marketing campaign. Don't start an Inbound Marketing campaign without having a SMART objective.
For those who don't know, a SMART goal is:
S- Specific : The objectives must be formulated in a specific and precise manner;
M- Measurable : Objectives must be defined so that they can be measured and analyzed in terms of values and volumes;
A - Realizable (Attainable) : The possibility of achieving the objectives must be present; they must be achievable;
R- Realistic : The objectives do not seek to achieve ends greater than those allowed by the means ;
T- Time -bound : Objectives must be defined in terms of duration.
Only in this way will it be possible, at the end of the term, to define the ROI (return on investment) of the campaign based on those metrics.
Attraction results
Among the attraction metrics, we can mention your site's audience.
How many unique visitors do you get on average per month?
Also, if part of this funnel stage is the bounce rate or rejection rate of your pages. This rate expresses the percentage of people who close a page without clicking on anything else.
Since trying to do a thousand things at once is a great way to get nothing done, generating results in Inbound Marketing requires choosing a few metrics and creating specific actions for them.
The most important metrics are also called KPIs ( Key Performance Indicators ).
There are several tools out there to measure the results of your Inbound efforts. Some are free (Facebook and other social networks, for the most part), others are “ freemium ”/ free and premium (like Google Analytics) and others are paid (RDStation, HubSpot, Marketo, Pardot, etc.).
What you need to know is that it's much easier to measure all azerbaijan email list 194608 contact leads kinds of things: your audience, their behavior, what they search for, what they do on your site, and how the content you produce is being consumed.
The most important thing is to define metrics (and goals with deadlines) BEFORE each Inbound Marketing campaign. Don't start an Inbound Marketing campaign without having a SMART objective.
For those who don't know, a SMART goal is:
S- Specific : The objectives must be formulated in a specific and precise manner;
M- Measurable : Objectives must be defined so that they can be measured and analyzed in terms of values and volumes;
A - Realizable (Attainable) : The possibility of achieving the objectives must be present; they must be achievable;
R- Realistic : The objectives do not seek to achieve ends greater than those allowed by the means ;
T- Time -bound : Objectives must be defined in terms of duration.
Only in this way will it be possible, at the end of the term, to define the ROI (return on investment) of the campaign based on those metrics.
Attraction results
Among the attraction metrics, we can mention your site's audience.
How many unique visitors do you get on average per month?
Also, if part of this funnel stage is the bounce rate or rejection rate of your pages. This rate expresses the percentage of people who close a page without clicking on anything else.