What is it about? The PDCA cycle is used to create new products, improve customer service, and manage projects in gener

[Mimaktsa10]

The PDCA cycle is based on four stages: Plan, Do, Check, Act, which are translated as planning, action, verification, adjustment. Let's consider each of these stages in more detail.

Planning
At this stage, you set a goal, make forecasts, form theories. You also need to decide what result you want to get and how it can be measured, create an Action plan to achieve the goal.

In the planning stage of the PDCA cycle, you create a plan for what exactly you need to achieve.

First, you know what the weak points are in your business processes, what can be done better: for example, by somehow improving a product or service or changing an operational component.

Second, you continually test your analysis and anticipate algeria email list 1.76 million contact leads how the situation will develop. How accurately can you define and describe the problem? With what confidence do you evaluate your results? What problems can you foresee?

This stage in the Deming system allows you to analyze the activities of your structural division, department and the entire business.

You look at what is wrong with a product, method, or sales strategy and, based on that, make changes that can help improve the process.

The planning stage involves the following actions:

define the purpose of the changes;

establish what reasons prevent you from achieving the desired result in the current state of affairs;

define metrics of the current process;

decide what changes need to be made to solve the problem;

draw up a change plan.

Read also!

"Examples of Marketing Strategies: From Apple to Barack Obama"
Read more
Implementation (Do)
At this stage, the conditions for implementing the plan are created, and additional training and support are provided if necessary. It is important to fully communicate the company's goals to the sales and marketing departments, familiarize them with the plan and the procedures that will be required to achieve the plan.

Stages of the PDCA cycle

Source: shutterstock.com

All subsequent work must be carried out in accordance with these procedures:

start making changes in the form of small tests;

make adjustments in several iterations if the situation requires it;

Record all results obtained - both planned and unexpected.

At this stage of the PDCA cycle, Deming advises not just changing the process and revising your decisions. It is important to make changes in cycles and monitor which hypotheses are confirmed and which are refuted.

This can be compared to a scientific experiment that will lead to business success and improve the quality of products.

Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you the 5 most valuable documents that we have developed for our clients.

Download for free and implement today:


How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data

How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients

7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloade