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Posted: Sat Dec 21, 2024 4:39 am
by Arzina699
Secondly: video. For a few years now, experts have been calling for the increasing importance of video, but this year too it was described as the marketing tool. What can we say… Instagram didn’t come up with Instagram TV for nothing in June . By the way, video can be an important medium, but you can’t just expect your video to become a big success out of nowhere. It is essential to think carefully about the channels, keywords, hosts and KPIs you choose for video distribution .

Thirdly, the importance of trust was often mentioned: playtime is over. The abuses at Facebook and Cambridge Analytica are a prime example of this. Trust is above all.


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Email marketing as a cornerstone of your marketing strategy
Email should be the cornerstone of your marketing strategy. This article from Campaign Monitor shows why it is so much more important and relevant than social media. A sneak peek: email has the best ROI, gives you the opportunity to bring all your marketing messages together, and an email has a longer lifespan than a social media post.

How e-mail is doing in the Netherlands, you can read in the National E-mail Benchmark 2018. All the more reason to pay a lot of attention to it. This impressive guide from Rejoiner teaches you how to set up a good strategy. But what use is a good e-mail if you don't have any newsletter subscribers? It turns out: we are recruiting our subscribers en masse incorrectly. Avoid these 7 mistakes and ensure that people come to your newsletter!

To recap:

Why Email Should be the Cornerstone of Your iran telegram data Digital Marketing Strategy – Campaign Monitor
National Email Benchmark 2018: Have the ratios peaked?
Email Marketing Strategy: The Ultimate Guide to Building a High Converting Program From Scratch – Rejoiner
Recruiting Newsletter Subscribers: What We're All Doing Wrong
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SEO: A good relationship with Google
Since this year, everyone has access to the beta version of Google Search Console. In it, you have two new, much more extensive reports , with which you can easily counter index bloat , optimize your crawlability and detect duplicate content . But as an SEO professional, you don't always have to dive into the depths right away. Don't lose sight of the bigger picture, and don't forget to perform these simple SEO actions . In addition, it is good to realize that trust remains the basis of a good relationship with Google. That is why you don't necessarily have to go along with the hustle and bustle of the day for a good position in the search results, but it is important to have these 10 timeless things in order.

Another reading tip from Rutger Steenbergen (Frankwatching trainer, author and member of the SEO panel): according to him, this is “an insane article” with 75 actionable SEO tips for 2018 .