Real-World Case Studies: Lessons from the Field
Posted: Wed May 21, 2025 10:10 am
Strategy: Built their fax list through online opt-in forms on their website and offline events like medical conferences.
Outcome:
Gained over 8,000 permission-based fax subscribers in 18 months
Fax open/read rates exceeded 40%, outperforming their email marketing
Created a strong brand reputation for sharing exclusive faxes india business fax list with product samples, catalogs, and research reports
Achieved 20% conversion from fax-exclusive discount codes
Takeaway: Building a list may take longer, but the return is significantly better due to higher trust and engagement.
Case Study 2: Buying for Fast Market Entry
Company: LegalSoft Services
Industry: Legal Software
Strategy: Purchased a list of 15,000 law firms and legal consultants segmented by firm size and geography.
Outcome:
Immediate outreach to new markets in 10 states
Resulted in 350 demo requests within 2 weeks
Found that 20% of the fax numbers were invalid or inactive, requiring cleaning and verification
Despite the bounce rate, the ROI was positive due to high-value client conversions
Takeaway: Buying lists can be effective for fast campaigns but requires caution, list cleansing, and proper follow-up strategies.
How to Build a High-Converting Fax List (Advanced Tips)
While the basics of list building are effective, using advanced techniques can accelerate growth and improve quality:
1. Use Lead Magnets Specifically for Fax Opt-In
Offer unique incentives tied to fax delivery such as:
“Get our fax-only coupon of the month”
“Receive early-bird discounts via fax”
“Download our printed catalog sent directly to your fax machine”
Make the value of giving a fax number clear and immediate.
2. Use Multi-Channel Funnels to Gather Fax Numbers
Incorporate fax opt-in options across:
Outcome:
Gained over 8,000 permission-based fax subscribers in 18 months
Fax open/read rates exceeded 40%, outperforming their email marketing
Created a strong brand reputation for sharing exclusive faxes india business fax list with product samples, catalogs, and research reports
Achieved 20% conversion from fax-exclusive discount codes
Takeaway: Building a list may take longer, but the return is significantly better due to higher trust and engagement.
Case Study 2: Buying for Fast Market Entry
Company: LegalSoft Services
Industry: Legal Software
Strategy: Purchased a list of 15,000 law firms and legal consultants segmented by firm size and geography.
Outcome:
Immediate outreach to new markets in 10 states
Resulted in 350 demo requests within 2 weeks
Found that 20% of the fax numbers were invalid or inactive, requiring cleaning and verification
Despite the bounce rate, the ROI was positive due to high-value client conversions
Takeaway: Buying lists can be effective for fast campaigns but requires caution, list cleansing, and proper follow-up strategies.
How to Build a High-Converting Fax List (Advanced Tips)
While the basics of list building are effective, using advanced techniques can accelerate growth and improve quality:
1. Use Lead Magnets Specifically for Fax Opt-In
Offer unique incentives tied to fax delivery such as:
“Get our fax-only coupon of the month”
“Receive early-bird discounts via fax”
“Download our printed catalog sent directly to your fax machine”
Make the value of giving a fax number clear and immediate.
2. Use Multi-Channel Funnels to Gather Fax Numbers
Incorporate fax opt-in options across: