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Posted: Tue Dec 24, 2024 8:46 am
"We didn't do too badly, because we lost almost nothing in terms of consents. During the switch, we had very few unsubscribes. In the end, Nature Cos is simply the guarantor of the values of each brand. And all these brands are consistent with each other within the group."
Sales promotion at the heart of customer relations
Keeping as many people subscribed to the newsletter as possible was far from trivial for Nature Cos, as you will see. Indeed, it was essential, after having prioritized the branding actions necessary for the grouping, to bulgaria b2b leads put the product and the offer back in the spotlight .
“First we convince, with the product. Then we reassure with the image, the brand, the efficiency, etc. And once the customer has bought, we will tell him about the other brands of the group, the values, the actions that we do.”
These newsletters, coupled with well-found marketing campaigns and incentive pop-ups on the e-commerce site , have allowed the brand to reinject this logic of commercial animation necessary for nurturing customer relations.
The product newsletter,
For Lionel, product promotion emails have always had a decisive impact on sales. At a frequency varying between 1 week and 15 days (depending on the department's resources), they generate a significant volume of turnover upon receipt. With an average lifespan of two days.
Sales promotion at the heart of customer relations
Keeping as many people subscribed to the newsletter as possible was far from trivial for Nature Cos, as you will see. Indeed, it was essential, after having prioritized the branding actions necessary for the grouping, to bulgaria b2b leads put the product and the offer back in the spotlight .
“First we convince, with the product. Then we reassure with the image, the brand, the efficiency, etc. And once the customer has bought, we will tell him about the other brands of the group, the values, the actions that we do.”
These newsletters, coupled with well-found marketing campaigns and incentive pop-ups on the e-commerce site , have allowed the brand to reinject this logic of commercial animation necessary for nurturing customer relations.
The product newsletter,
For Lionel, product promotion emails have always had a decisive impact on sales. At a frequency varying between 1 week and 15 days (depending on the department's resources), they generate a significant volume of turnover upon receipt. With an average lifespan of two days.