Reps spend only 28% of their week actually selling, according to the State of Sales Report. What’s more, 69% of sales professionals agree their jobs are harder now. And yet, they’re under enormous pressure to hit their targets. That means sales teams need to hone in on the highest quality leads to make their numbers. That’s where lead qualification comes into play. Let’s talk about what it is and how to do it right.
What you’ll learn:
The importance of lead qualification
Common types of qualified leads
A step-by-step guide for qualification
Three lead qualifying frameworks
Lead qualification checklist
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What is lead qualification?
Lead qualification helps you determine whether a prospective customer is a good fit for your product(s). Two main factors determine whether a lead is qualified: 1) Your product will fulfill their needs, and 2) they can afford it. While there are other, more detailed ways to qualify a lead, you can generally disqualify them if those two factors aren’t met.