Use an appropriate greeting
Posted: Sun May 25, 2025 4:20 am
No one wants to feel like they are getting a mass email. Start with a greeting that fits your company’s brand voice, such as “Hey” or “Hi.” Be sure to personalize with the recipient’s name or company. This shows the message is custom — tailored just for one buyer.
Also, lead with a point of connection: How much you enjoyed meeting them at an event, for instance. This starts from a place of connection and trust, which makes it easier for the recipient to engage with the rest of the email.
3. Make the reason for the email clear
When sending a reminder email, there’s no room for ambiguity. Early in the email, say why the email is relevant to that person. If you reference an incomplete purchase or a recent webinar attendance, they can make a quick association with your brand or product. Just be careful not to lean into blame or shaming if you note a missed opportunity: You’re not afghanistan phone number list making them feel bad for not taking action, you’re helping them out by giving them a chance to engage.
4. Include an attention-grabbing CTA
Besides the subject line, the call to action (CTA) is the most important part of an email because it encourages action. The whole point of a reminder email is to get the reader to do something, so your CTA should tell them exactly what you want them to do and make it easy for them to do it. Did they forget to sign up for a webinar? Missed a demo? Didn’t sign up for a newsletter? Close with this in simple language and use linked text or a button that guides them where you need them to go, like a payment portal or event landing page.
Also, lead with a point of connection: How much you enjoyed meeting them at an event, for instance. This starts from a place of connection and trust, which makes it easier for the recipient to engage with the rest of the email.
3. Make the reason for the email clear
When sending a reminder email, there’s no room for ambiguity. Early in the email, say why the email is relevant to that person. If you reference an incomplete purchase or a recent webinar attendance, they can make a quick association with your brand or product. Just be careful not to lean into blame or shaming if you note a missed opportunity: You’re not afghanistan phone number list making them feel bad for not taking action, you’re helping them out by giving them a chance to engage.
4. Include an attention-grabbing CTA
Besides the subject line, the call to action (CTA) is the most important part of an email because it encourages action. The whole point of a reminder email is to get the reader to do something, so your CTA should tell them exactly what you want them to do and make it easy for them to do it. Did they forget to sign up for a webinar? Missed a demo? Didn’t sign up for a newsletter? Close with this in simple language and use linked text or a button that guides them where you need them to go, like a payment portal or event landing page.