Send from an individual email address
Posted: Sun May 25, 2025 4:21 am
It takes time to craft an effective reminder email. To see the best engagement results, keep these best practices in mind.
Organizations will sometimes send reminder emails from general addresses, such as [email protected] or [email protected]. However, many people don’t open emails that are generic. They may even end up in a person’s junk or spam folder.
For this reason, your sending email address should be one that includes your name. It’s even better if the email comes directly from someone the recipient is already familiar with.
2. Use simple formatting
Less is more when it comes to formatting. It might be afghanistan phone number list tempting to jazz things up with graphics, colors, fonts, and lots of bold text, but this might distract the reader from your message. It might also not render correctly in their email client.
Here are some good formatting rules of thumb:
Keep it simple: Use a single-color font, preferably black.
Resist the urge to highlight text: It can come off as aggressive and make text hard to read.
Limit the number of links: If you want the reader to take action, make it simple. Including one link, but no more than three, gets the best results in my experience.
Use boldface sparingly, on no more than three words: Don’t bold entire sentences, just the most important part, such as “Register Now.” This can draw attention to CTAs or other important information.
Organizations will sometimes send reminder emails from general addresses, such as [email protected] or [email protected]. However, many people don’t open emails that are generic. They may even end up in a person’s junk or spam folder.
For this reason, your sending email address should be one that includes your name. It’s even better if the email comes directly from someone the recipient is already familiar with.
2. Use simple formatting
Less is more when it comes to formatting. It might be afghanistan phone number list tempting to jazz things up with graphics, colors, fonts, and lots of bold text, but this might distract the reader from your message. It might also not render correctly in their email client.
Here are some good formatting rules of thumb:
Keep it simple: Use a single-color font, preferably black.
Resist the urge to highlight text: It can come off as aggressive and make text hard to read.
Limit the number of links: If you want the reader to take action, make it simple. Including one link, but no more than three, gets the best results in my experience.
Use boldface sparingly, on no more than three words: Don’t bold entire sentences, just the most important part, such as “Register Now.” This can draw attention to CTAs or other important information.