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Posted: Sun May 25, 2025 4:24 am
B2B companies expect more than half their revenue to come from digital channels over the next two years. That’s a big jump — last year, only 30% of B2B revenue was digitally-driven. What are businesses doing to adapt and drive revenue in a mostly digital market? We asked 2,700 commerce leaders how they plan to navigate changing customer behaviors, sky-high expectations, and the rise of new technology (ahem, generative AI).
Here’s what we uncovered and the B2B commerce trends that are already emerging.
Learn how leaders are finding success in a changing market.
Read the report
1. More B2B companies will invest in headless commerce
Speed. Customization. Flexibility. Every B2B company could use more. But the complexity of large catalogs and disparate pricing models make it difficult to introduce new channels, personalize buying experiences, and add new functionalities quickly with legacy platforms.
Fortunately, headless commerce and composable capabilities make these afghanistan phone number list goals much easier to achieve. How? Headless separates the front end and back end of an ecommerce application and offers businesses the freedom of expression to build whatever and however they want. At a time when 63% of business buyers say most customer experiences fall short of what they know is possible, headless offers a promising solution.
Here’s what we uncovered and the B2B commerce trends that are already emerging.
Learn how leaders are finding success in a changing market.
Read the report
1. More B2B companies will invest in headless commerce
Speed. Customization. Flexibility. Every B2B company could use more. But the complexity of large catalogs and disparate pricing models make it difficult to introduce new channels, personalize buying experiences, and add new functionalities quickly with legacy platforms.
Fortunately, headless commerce and composable capabilities make these afghanistan phone number list goals much easier to achieve. How? Headless separates the front end and back end of an ecommerce application and offers businesses the freedom of expression to build whatever and however they want. At a time when 63% of business buyers say most customer experiences fall short of what they know is possible, headless offers a promising solution.