AI can drastically reduce
Posted: Sun May 25, 2025 4:25 am
the amount of manual effort involved in these processes. With generative AI, companies can finally present more of their catalog digitally — and many will be able to take the leap into even more robust product content, such as visual buying experiences. For example, imagine a technician servicing agricultural equipment, augmented by AI. This would make it possible to find a replacement part using a visual 3D image, significantly reducing time for service. The same visualizations can also be used by customers to self-diagnose problems and automate the fix themselves. With the advent of AI, these use cases are finally within reach.
AI can also help sales and marketing teams create personalized, dynamic messaging and promotions for each buyer based on purchase and product search history, cadence of reorders, and more. This frees up valuable time for your sales teams, allowing them to put their energy into more strategic tasks that make more of an impact on your bottom afghanistan phone number list line. Commerce professionals using AI estimate it saves them an average of 6.4 hours per week.
Agility. AI. Easy-to-use tools.
See why Salesforce is a leader in B2B digital commerce.
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3. Data management will become a top priority
Since AI is powered by data, B2B companies must prioritize improving data quality and management if they want to realize AI’s full potential. And that’s no easy task: 68% of B2Bs say poor data integration and harmonization are challenges keeping them from AI adoption and maximization. But the juice is worth the squeeze: Sales leaders list data accuracy as one of the top tactics to drive growth.
AI can also help sales and marketing teams create personalized, dynamic messaging and promotions for each buyer based on purchase and product search history, cadence of reorders, and more. This frees up valuable time for your sales teams, allowing them to put their energy into more strategic tasks that make more of an impact on your bottom afghanistan phone number list line. Commerce professionals using AI estimate it saves them an average of 6.4 hours per week.
Agility. AI. Easy-to-use tools.
See why Salesforce is a leader in B2B digital commerce.
Get the report
3. Data management will become a top priority
Since AI is powered by data, B2B companies must prioritize improving data quality and management if they want to realize AI’s full potential. And that’s no easy task: 68% of B2Bs say poor data integration and harmonization are challenges keeping them from AI adoption and maximization. But the juice is worth the squeeze: Sales leaders list data accuracy as one of the top tactics to drive growth.