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What is a customer pain point?

Posted: Sun May 25, 2025 4:34 am
by rochona
What you’ll learn:

4 types of customer pain points
How to identify customer pain points: The Four Fs framework
Use empathize to support the Four Fs Framework
How to address customer pain points
3 examples of common pain points and solutions
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What is a customer pain point?
A customer pain point is an unmet need or frustration surfaced afghanistan phone number list during the sales process that’s waiting to be solved. Pain points can be anything from operational hurdles, like approval red tape, to financial constraints and technological limitations.

It’s important to think about customer pain points broadly. They may include emotional, logistical, or even physical hurdles and often shine a light on deeper and more complex issues within a business like trust, transparency, or ethics.