Innovation is a key element
Posted: Sun May 25, 2025 4:59 am
Enlightened’s company culture and identity. Whether they are improving existing products or listening to consumers’ wants and unmet desires, innovation is core to their mission.
Part of nurturing that culture of innovation involves ensuring that every team has the technology and tools they need to run their aspect of the business efficiently and effectively. “Whenever we launch a new product, we have someone on our team that owns the whole innovation process. And that process funnels through Milestones PM+, which is the project management tool or app that we use with Salesforce through the AppExchange,” Haberman says.
An Enlightened employee gives a presentation holding afghanistan phone number list the product in a meeting room.
Make market research a priority
Every successful product launch has things in common. Often, an understanding of what the consumer landscape will be like and an investment in market research to optimize an offering.
“We always look to our consumer, or oftentimes a brand-new consumer, to understand what innovation is most exciting to today’s shopper,” Haberman says. To aggregate those data points, she adds, her team focuses “intensely on social listening and panel data.
Part of nurturing that culture of innovation involves ensuring that every team has the technology and tools they need to run their aspect of the business efficiently and effectively. “Whenever we launch a new product, we have someone on our team that owns the whole innovation process. And that process funnels through Milestones PM+, which is the project management tool or app that we use with Salesforce through the AppExchange,” Haberman says.
An Enlightened employee gives a presentation holding afghanistan phone number list the product in a meeting room.
Make market research a priority
Every successful product launch has things in common. Often, an understanding of what the consumer landscape will be like and an investment in market research to optimize an offering.
“We always look to our consumer, or oftentimes a brand-new consumer, to understand what innovation is most exciting to today’s shopper,” Haberman says. To aggregate those data points, she adds, her team focuses “intensely on social listening and panel data.