The next two years hold tremendous promise in AI in marketing. While there’s no doubt challenges exist, AI will help meet customer expectations for tailored content as well as businesses’ quest for efficiency.
Marketers can expect to see a rise in AI usage for making predictions based on unorganized data. They’ll also learn to rely on first-party data to guide generative AI to produce customer-focused outputs that align with their brand.
As the technology evolves, the focus on security will increase afghanistan phone number list too. With 68% of customers saying advances in AI make it more important for companies to be trustworthy, an opportunity exists for marketers to make sure their privacy and security is airtight.
Brands will use a trust layer to ensure that first-party data grounding is safe, mitigates bias, and doesn’t leak confidential data into open platforms for all to access.
It’s possible we could also see a complete reimagining of the end-to-end marketing process. As tech advances, AI solutions could build campaign briefs with automated content and journey creation, simultaneously generating performance visibility and actionable insights – all with the human in the driver seat.