Here’s how to master the steps of the sales cycle, with the right sales software, and tips and tricks to help you advance every deal to close
What you’ll learn:
Why is a sales cycle important?
What are the 7 stages of the sales cycle?
Sales cycle best practices
Technology’s role in sales lead generation
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What is a sales cycle?
A sales cycle is the collection of sequential stages sales reps afghanistan phone number list follow when converting a prospect into a customer. Think of it like the structure of a deal — the building blocks, like lead qualification and sales calls, that need to be stacked in a specific order so it’s possible to drive deals to close.
The goal of a sales cycle is to ensure reps are uncovering customer needs and resources they can map to product solutions before ever making a pitch. Sure, every rep wants to win another deal, but first you have to find a mutual fit between seller and buyer. If you don’t have that fit, you don’t have a deal.
The terms “sales cycle” and “sales process” are similar, but there’s one important difference. A sales cycle is the “what” and a sales process is the “how.” A sales cycle describes the steps from lead to nurture to close, and a sales process describes your methodology and strategy for getting there effectively.