Why sales goals are important
Setting sales goals gives your team a north star — something to aim for. But that’s not the only reason why they’re important. Here are a few other things sales goal-setting does:
Helps create forecasts: From a business perspective, sales goals give you a picture of potential sales revenue.
Creates learning opportunities: If it turns out a particular sales strategy fails to accomplish a goal, this is valuable data. Failing to meet a sales goal offers a chance for reps to innovate and try different approaches. And if a goal is particularly challenging, it can improve focus and prompt creative problem-solving.
Encourages teamwork: Group goals increase the stakes
Think back to the S.M.A.R.T. method. This is where the T, time-bound, becomes afghanistan phone number list extremely important. If you set a goal that wraps at the end of Q2, you have to follow up with your team, individually or as a group, to see if it was completed. In other words, match the check-in to the time period set for the goal. Of course, you need to check in with them a few times before the goal’s deadline to gauge their progress and support them if they need help, but the big review should happen at the end. Did they hit the goal? If not, why? How can you help them next time? because they affect everyone. They can also spark competition, which can be motivating to reps.
Sparks process development: A roadmap helps you get where you need to go, but only works. if you know where you’re going. Once you have your sales goals lined up, you can create a path to get there.
One proven way to set yourself up for success is to set S.M.A.R.T. goals. Let’s dive into that methodology.