Improve lead generation
Posted: Sun May 25, 2025 6:53 am
Above all, lead generation attracts customers to your business. You can generate leads by collecting customer information like phone numbers and email addresses. If you want your business to grow, a meaningful goal would be to improve your lead gen process so you can identify more qualified leads who are ready to buy.
Example: Before this year, SpinzFlip was not capturing email addresses when customers purchased its skates at retail stores. Now, SpinzFlip offers a free, three-month subscription to its premium podcast to retail store customers. Consequently, they can capture the email addresses of customers interested in the podcast subscription. With this new offer in place, SpinzFlip hopes to improve its lead generation by 10% this year.
10. Improve sales forecast accuracy goals
Accurate sales forecasts are kind of like a crystal ball. They help you identify where you’re going — and where sales pitfalls might scuttle your target attainment. Businesses that can forecast their afghanistan phone number list sales witt a +/- 5% accuracy enjoy the confidence that comes with being able to plan for the future.
Example: SpinzFlip needs to work on the accuracy of its sales forecast. Last year, it hovered around -15% (that is, they were 15% shy of their targets), but this year, they want to reach -10% accuracy. If SpinzFlip meets or exceeds that goal, they’ll join an elite group of sales organizations — just 21% manage to forecast sales within 10% accuracy, according to SiriusDecisions research.
11. Increase customer lifetime value (CLV)
This metric reveals the total revenue a company can expect to gain from a single customer over the course of their relationship with the brand. This is a keen interest for ROI-focus leaders: It is much easier to increase the value of a current customer than hoping to get the same value from a new customer.
Example: Before this year, SpinzFlip was not capturing email addresses when customers purchased its skates at retail stores. Now, SpinzFlip offers a free, three-month subscription to its premium podcast to retail store customers. Consequently, they can capture the email addresses of customers interested in the podcast subscription. With this new offer in place, SpinzFlip hopes to improve its lead generation by 10% this year.
10. Improve sales forecast accuracy goals
Accurate sales forecasts are kind of like a crystal ball. They help you identify where you’re going — and where sales pitfalls might scuttle your target attainment. Businesses that can forecast their afghanistan phone number list sales witt a +/- 5% accuracy enjoy the confidence that comes with being able to plan for the future.
Example: SpinzFlip needs to work on the accuracy of its sales forecast. Last year, it hovered around -15% (that is, they were 15% shy of their targets), but this year, they want to reach -10% accuracy. If SpinzFlip meets or exceeds that goal, they’ll join an elite group of sales organizations — just 21% manage to forecast sales within 10% accuracy, according to SiriusDecisions research.
11. Increase customer lifetime value (CLV)
This metric reveals the total revenue a company can expect to gain from a single customer over the course of their relationship with the brand. This is a keen interest for ROI-focus leaders: It is much easier to increase the value of a current customer than hoping to get the same value from a new customer.