Retailers are betting big on the future
Posted: Sun May 25, 2025 7:08 am
of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers.
But AI use is gaining momentum as the technology quickly continues to evolve, and retailers are already reaping the benefits. During the 2023 holiday season, $199 billion of sales were influenced by AI.
In this guide:
What is retail AI?
What are the benefits of using AI in retail?
How businesses are using retail AI to improve customer experiences
Get ready for more AI in retail
How are you using AI to create awesome retail experiences? Let’s look at some of the ways retailers are putting AI to work.
A shopping cart with an espresso machine, sneakers, laundry afghanistan phone number list detergent, and cosmetics.
Explore shopping forecasts and holiday insights, powered by 1.5 billion global shoppers.
What is retail AI?
First things first: You probably know what AI is, but you might still have questions about generative AI and what it means for your business. Generative AIOpens in a new window is artificial intelligence that, in response to questions or prompts, uses a wide range of data sources to create new content, including text, video, and images.
Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions. They can also use it to automate tasks and streamline processes across the organization.
But AI use is gaining momentum as the technology quickly continues to evolve, and retailers are already reaping the benefits. During the 2023 holiday season, $199 billion of sales were influenced by AI.
In this guide:
What is retail AI?
What are the benefits of using AI in retail?
How businesses are using retail AI to improve customer experiences
Get ready for more AI in retail
How are you using AI to create awesome retail experiences? Let’s look at some of the ways retailers are putting AI to work.
A shopping cart with an espresso machine, sneakers, laundry afghanistan phone number list detergent, and cosmetics.
Explore shopping forecasts and holiday insights, powered by 1.5 billion global shoppers.
What is retail AI?
First things first: You probably know what AI is, but you might still have questions about generative AI and what it means for your business. Generative AIOpens in a new window is artificial intelligence that, in response to questions or prompts, uses a wide range of data sources to create new content, including text, video, and images.
Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions. They can also use it to automate tasks and streamline processes across the organization.