Use AI to deliver personalized offers and messaging to shoppers
Posted: Sun May 25, 2025 7:09 am
AI helps marketing teams create personalized and targeted marketing messages faster and more efficiently. Already, 58% of retailers use generative AI to create assets for ads, emails, social media, and websites.
They’re also using the technology to write personalized marketing emails (56%), create personalized promotional offers (54%), and auto-generate personalized product descriptions (53%). By applying AI to customer profiles, shopping histories, service queries, and loyalty program data, marketers also can automate segments and map content journeys for unique audiences.
Use AI to automate the shopping and checkout experience
Making it easier for shoppers to find and buy what they want (or what they might like) is critical for improving conversion rates. AI can reduce friction from the shopping process with conversational site search so shoppers can use their natural language to find what they need. Or you can use AI-powered voice recognition so customers can talk to your site like they would a store associate. And, to optimize transactions, you can use AI to recommend and automate a dynamic pricing strategyOpens in a new window, offer one-click checkout, and even set up automatic renewals for products they buy often.
Use AI to improve loss prevention efforts
Retail shrinkage, or inventory loss as a percentage of sales, is on afghanistan phone number list the rise. In 2022, retailers lost $122.1 billionOpens in a new window in shrink, with 65% of that loss due to external and employee theft. AI can help here, too.
AI can analyze surveillance footage in real time to detect suspicious behavior and alert in-store personnel to abnormal events. You can also use AI in retail to monitor transaction logs, inventory levels, and employee access, then be alerted to irregular activity such as multiple high-value transactions in a short period of time. AI assists with your radio frequency identification (RFID) efforts to track inventory in real time. And, if it detects discrepancies between actual and recorded inventory, it can alert you to possible external or internal theft.
They’re also using the technology to write personalized marketing emails (56%), create personalized promotional offers (54%), and auto-generate personalized product descriptions (53%). By applying AI to customer profiles, shopping histories, service queries, and loyalty program data, marketers also can automate segments and map content journeys for unique audiences.
Use AI to automate the shopping and checkout experience
Making it easier for shoppers to find and buy what they want (or what they might like) is critical for improving conversion rates. AI can reduce friction from the shopping process with conversational site search so shoppers can use their natural language to find what they need. Or you can use AI-powered voice recognition so customers can talk to your site like they would a store associate. And, to optimize transactions, you can use AI to recommend and automate a dynamic pricing strategyOpens in a new window, offer one-click checkout, and even set up automatic renewals for products they buy often.
Use AI to improve loss prevention efforts
Retail shrinkage, or inventory loss as a percentage of sales, is on afghanistan phone number list the rise. In 2022, retailers lost $122.1 billionOpens in a new window in shrink, with 65% of that loss due to external and employee theft. AI can help here, too.
AI can analyze surveillance footage in real time to detect suspicious behavior and alert in-store personnel to abnormal events. You can also use AI in retail to monitor transaction logs, inventory levels, and employee access, then be alerted to irregular activity such as multiple high-value transactions in a short period of time. AI assists with your radio frequency identification (RFID) efforts to track inventory in real time. And, if it detects discrepancies between actual and recorded inventory, it can alert you to possible external or internal theft.