Create and send voice messages
Posted: Mon May 26, 2025 3:24 am
on linkedin: a voice message on social media tends to stand out because they’re not that common. It’s a unique way of adding a personal touch to your message and a chance to show off your personality. Keep your message short and snappy and try to personalize it to the individual, such as congratulating them on a recent award their company won.
Think about your personal brand: the sales mantra is that prospects don’t buy from companies, they buy from people. They want to know who you are and what you’re all about before doing business with you. Use your chit-chat time to connect with prospects on a more personal level and humanize the interaction.
Don’t limit yourself to one channel: try using different outreach channels in tandem to see which combination resonates with your potential customers the most.
Ask for referrals: nothing warms up a cold call like opening with a referral from a mutual acquaintance. Use your network of happy customers to get referrals for leads and return the favor if you can make a connection for someone else.
Outbound sales metrics to watch
metrics matter in outbound sales because they offer insights into what you’re doing well and areas for improvement. Keep an eye on these:
win rate
what it is: the rate of won deals out of the total number of leads you america phone number list started with over a period of time.
Why it matters: win rate is one of the most important metrics because it tells you how effective your sales team is at turning prospects into revenue-generating customers. It gives you insight into which time period, sales rep, or sales strategy may be failing so you can look to improve those areas.
How to calculate: (number of closed sales) / (total number of leads) = win rate
hit rate
what it is: a “hit” is an attempt at completing a sales activity and ideally ends in a close, such as booking a demo.
Why it matters: you measure hit rates to track how well you’re hooking prospects — both as a team and individually. You can use it to find opportunities for coaching and support for team members who may be falling behind the average.
How to calculate: (number of closed deals) / (number of hits) x 100 = hit rate
pipeline velocity
what it is: the length of time it takes for potential clients to move through your sales process from initial outreach to won deals.
Why it matters: the more efficiently you can move prospects through your sales pipeline, the faster they become customers. To improve this number, look at what you can do to “pre-frame” the sale. For example, leverage more client testimonials in your emails and marketing or generate interest earlier.
Think about your personal brand: the sales mantra is that prospects don’t buy from companies, they buy from people. They want to know who you are and what you’re all about before doing business with you. Use your chit-chat time to connect with prospects on a more personal level and humanize the interaction.
Don’t limit yourself to one channel: try using different outreach channels in tandem to see which combination resonates with your potential customers the most.
Ask for referrals: nothing warms up a cold call like opening with a referral from a mutual acquaintance. Use your network of happy customers to get referrals for leads and return the favor if you can make a connection for someone else.
Outbound sales metrics to watch
metrics matter in outbound sales because they offer insights into what you’re doing well and areas for improvement. Keep an eye on these:
win rate
what it is: the rate of won deals out of the total number of leads you america phone number list started with over a period of time.
Why it matters: win rate is one of the most important metrics because it tells you how effective your sales team is at turning prospects into revenue-generating customers. It gives you insight into which time period, sales rep, or sales strategy may be failing so you can look to improve those areas.
How to calculate: (number of closed sales) / (total number of leads) = win rate
hit rate
what it is: a “hit” is an attempt at completing a sales activity and ideally ends in a close, such as booking a demo.
Why it matters: you measure hit rates to track how well you’re hooking prospects — both as a team and individually. You can use it to find opportunities for coaching and support for team members who may be falling behind the average.
How to calculate: (number of closed deals) / (number of hits) x 100 = hit rate
pipeline velocity
what it is: the length of time it takes for potential clients to move through your sales process from initial outreach to won deals.
Why it matters: the more efficiently you can move prospects through your sales pipeline, the faster they become customers. To improve this number, look at what you can do to “pre-frame” the sale. For example, leverage more client testimonials in your emails and marketing or generate interest earlier.