You’ve done your research. You feel like you’ve got a firm grasp on your prospect and their pain points. You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Days go by, and you hear nothing but crickets.
Getting ghosted by prospects can be one of the most disheartening parts of a seller’s job. But it doesn’t have to be that way. Below, we share a vetted sales email template that can help you get responses.
What you’ll learn
What is a sales email template?
Elements of an effective sales email
When to use a sales email template
4 sales email templates and why they work
Sales email template best practices
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What is a sales email template?
A sales email template is a pre-written message, sent via america phone number list email, that can be quickly and easily customized for different audiences. A collection of sales email templates — each one designed for a different type of outreach — is the backbone of your sales outreach, giving you an outline of a conversation that you can tweak for each prospect.
Elements of an effective sales email
There are four core components in an effective sales email template. They ensure your emails are balanced, easy to read, and memorable. Let’s break them down:
Greeting. Start with a simple greeting using the prospect’s first name. This helps you make your message more inviting and personalized.
Simple, low-stakes question. The goal of your outreach is not to ask for an appointment or make a sale right away. You haven’t established enough value in the first few engagements for that to happen. Instead, you want to ask a simple, low-stakes question that starts a conversation based on their interests and needs. For example, asking “Do you currently use a service like this?” or “Do you partner with outside organizations?” allows your prospect to write back with a simple “No, but I’m interested,” or “Yes we do, please send me more information about your solution.