6. Show limited-time offers consistently throughout your site
Posted: Tue Dec 24, 2024 10:32 am
And learn more about how to set up conversational popups here.
And, you can use the information you’ve collected to personalize further stages of the customer journey, both by tailoring your promotional emails and adapting your website content.
Some ecommerce stores make the mistake of only displaying their offers on certain pages of their website, which limits the amount of visitors who will see them. You should aim to create a consistent experience across your entire site.
For example, imagine that you have a seasonal offer (like a Summer Sale or Black Friday Sale) that you’re promoting on your homepage hero banner. But what about visitors who don’t arrive on your homepage?
You can use OptiMonk’s Embedded Content to make sure that all of your visitors, even those who arrive directly on a product page, find out about your limited-time deals:
With this tactic, you’ll be able to leverage the FOMO effect by making sure that visitors are constantly seeing both your offer and the deadline while browsing.
For best results, you should use a countdown timer element and schedule the campaign in advance.
Learn how to set up embedded campaigns here.
Black Belt: Advanced personalization strategies
At the most advanced level of personalization, you should start thinking about how to provide a highly personalized one-to-one experience.
Here are a few tactics you might want to consider at the advanced level:
And, you can use the information you’ve collected to personalize further stages of the customer journey, both by tailoring your promotional emails and adapting your website content.
Some ecommerce stores make the mistake of only displaying their offers on certain pages of their website, which limits the amount of visitors who will see them. You should aim to create a consistent experience across your entire site.
For example, imagine that you have a seasonal offer (like a Summer Sale or Black Friday Sale) that you’re promoting on your homepage hero banner. But what about visitors who don’t arrive on your homepage?
You can use OptiMonk’s Embedded Content to make sure that all of your visitors, even those who arrive directly on a product page, find out about your limited-time deals:
With this tactic, you’ll be able to leverage the FOMO effect by making sure that visitors are constantly seeing both your offer and the deadline while browsing.
For best results, you should use a countdown timer element and schedule the campaign in advance.
Learn how to set up embedded campaigns here.
Black Belt: Advanced personalization strategies
At the most advanced level of personalization, you should start thinking about how to provide a highly personalized one-to-one experience.
Here are a few tactics you might want to consider at the advanced level: