Conversion Rate Optimization on Flora & Fauna

[Shakil1984]

Conversion Rate Optimization on Flora & Fauna
Finally, they also promote both similar and complementary product recommendations on each product page. This is a way of both ensuring that users can see other options and cross-selling by showing users products that complement the one they’re looking at.

Step 4: Generate demand for your products
After you’ve optimized your website using tactics like the ones above, it’s time to focus on driving more traffic there.

Although it’s always easier to convert users who are aware of your brand and products, you shouldn’t forget that there’s a big market of people who might not even know about the problem your products solve. Others might know that they have a problem, but not know about any of the solutions you’re offering.

Demand gen comes in handy oman consumer email list for reaching these users. Flora & Fauna uses a combination of content marketing, influencer marketing, and ad campaigns to reach new customers.

Here are Flora & Fauna’s top-performing pages from organic search:

Flora & Fauna’s top ranking pages on organic search
Besides their brand name, keywords like “upcycle ideas” and “acne face map” bring lots of traffic to their blog.

Once problem-aware users wind up on a blog post, they can learn about the possible solutions to their problem.

Many of the blog posts also make a point to mention products that are available on Flora & Fauna, as you can see below.