2023 was a watershed year for generative AI, as it grew exponentially faster than any other technology, including social media, mobile, and the commercial web. It was a year business leaders spent learning about its capabilities, starting small pilots, and thinking about resource allocation. It’s not going too far out on a limb to say 2024 will be the year they implement generative AI more broadly to realize what is expected to be trillions of dollars in value.Influencing an audience to take action is tough business. Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. Thankfully, email marketing makes it possible for you to gain influence with your desired audience over time.
A marketer’s job is to find and understand high quality america phone number list leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. And according to our researchOpens in a new window, email is still an extremely popular form of messaging. In fact, its use has increased year over year, accounting for 80% of all outbound messaging.
In this piece, we’ll give you a clear understanding of drip marketing and how you can use it with the right email marketing software. We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them.