Table of Contents:
Why use drip campaigns?
How do you get started with drip marketing?
How do you optimize drip campaign performance?
What’s the appeal of drip marketing vs. traditional email marketing?
What does the future of drip marketing look like?
What is drip marketing?
Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Content is pre-written or dynamic, based on the maturity of the company using drip marketing. The way these messages are sent out, or “dripped,” is usually tailored to match the behavior or status of its target recipients. A drip marketing campaign aims to influence its target market over time, delivering a series of messages that follow a predetermined course.
Successful drip marketing requires personalization. Once you america phone number list get your leads, you can figure out how to provide relevant content over time, which helps you chart and respond to the different stages of your customers’ journey. When you tailor messages based on customer behavior, you can more easily segment your audiences.
For example, your ongoing emails can take advantage of when a prospect abandons a web page. When someone leaves a product page without making a purchase, filling out a form, or watching a video, you can message them with product updates, offers, or ads that are relevant to the specific item or site the prospect was interested in.