however, goes beyond implementation alone. Provide your team with training, allowing them to reap the benefits of automation. And as technological harmonies evolve, continue monitoring its progress, harvesting the rewards of efficiency and ROI.
Throughout your journey, remember the guiding principle: to automate with purpose, the undercurrent that propels business process improvement. When done right, BPA can enable new efficiencies, allow employees to be immersed in impactful work, and propel your business to new heights. The past few years have brought new america phone number list ways for marketers to connect with customers, but email marketing is still a powerful way to engage. In fact, customers sayOpens in a new window email still is their preferred channel to interact with brands. According to our researchOpens in a new window, the number of outbound emails increased 15% last year. The volume of sends is high because it’s driven by high customer engagement. And now AI in email marketing is helping to boost results even more.
AI is helping us in many ways, but it’s still in the early stage. There are plenty of questions that marketers need to answer before fully taking advantage of the technology. How do we integrate AI into our strategy? How will AI work with our existing email marketing platform? How will we know AI will target customers the way we want?
Read on for tips on how AI can help your email marketing, from generating messages to optimizing their performance.