AI can also provide insights into the potential revenue generated by each customer over their lifetime with the brand. You can also prompt AI to generate profiles of ‘lookalike‘ audiences, enabling you to expand your reach to new prospects who are more likely to engage and convert.
One marketer recently told us that generative AI is where “creativity meets innovation and personalization takes center stage.” It’s clear that they’ve tapped into its ability to create natural language-based segments for more nuanced messaging.
As customers’ preferred communication patterns are identified, you america phone number list can segment customers to deliver highly personalized and targeted content at scale. By using AI, you increase your chances to understand and represent your customer’s preferences. In doing so, AI not only enhances customer experiences but also makes them inclusive, ensuring a diverse range of customer preferences are represented.