Targeting conditions: defining which groups of visitors will receive a message.
Posted: Tue Dec 24, 2024 10:47 am
Visitor Properties can be used for:
Personalization with Smart Tags: tailoring your messages for individuals.
Available: for all OptiMonk users.
2. Smart Tags
You’ve probably used “Hi [First_name] “ in emails before, but what about your website?
Based on all the data we now collect automatically, we’ve taken dynamic text replacement to a whole new level. Since we made this feature a whole lot smarter, we gave it a more fitting name: Smart Tags.
Using Smart Tags, you can create one-to-one personalized messages that give your visitors the impression that you’re talking to them directly.
The Smart Tag system uses placeholder texts like [[type:variable|default value]] that you insert while creating your messages. These placeholders will automatically update based on visitor properties.
It seems like magic when you’re editing a template and placing these funny-looking placeholders, and then a highly relevant experience comes out on the other side! There’s no coding required… just insert the placeholders and you’re all set.
For example, you could use the following placeholder texts to personalize your messages based on what’s in a user’s cart:
You can also Smart Tags to personalize messages based on a user’s first name, like in the example below:
This will create a campaign that looks different to each user who sees it:
Personalization with Smart Tags: tailoring your messages for individuals.
Available: for all OptiMonk users.
2. Smart Tags
You’ve probably used “Hi [First_name] “ in emails before, but what about your website?
Based on all the data we now collect automatically, we’ve taken dynamic text replacement to a whole new level. Since we made this feature a whole lot smarter, we gave it a more fitting name: Smart Tags.
Using Smart Tags, you can create one-to-one personalized messages that give your visitors the impression that you’re talking to them directly.
The Smart Tag system uses placeholder texts like [[type:variable|default value]] that you insert while creating your messages. These placeholders will automatically update based on visitor properties.
It seems like magic when you’re editing a template and placing these funny-looking placeholders, and then a highly relevant experience comes out on the other side! There’s no coding required… just insert the placeholders and you’re all set.
For example, you could use the following placeholder texts to personalize your messages based on what’s in a user’s cart:
You can also Smart Tags to personalize messages based on a user’s first name, like in the example below:
This will create a campaign that looks different to each user who sees it: