Vibrant video content is boosting sales
Posted: Mon May 26, 2025 8:05 am
Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumersOpens in a new window want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable.
The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied.
9. User-generated content is influencing ecommerce sales
User-generated content (UGC) adds credibility, authenticity, and america phone number list social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increaseOpens in a new window in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers.
UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles.
The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied.
9. User-generated content is influencing ecommerce sales
User-generated content (UGC) adds credibility, authenticity, and america phone number list social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increaseOpens in a new window in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers.
UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles.