5 must-see examples of World Cup advertising
Posted: Sat Dec 21, 2024 4:44 am
The public's passion for football has revealed an incredible business insight for marketing professionals. The ball not only moves the goal but also commerce in an incredible way!
One of the most watched sports in the world has become an inexhaustible source of opportunities for those who want to boost the results of their brand . The benefits of working on brands during this important sporting period are quite numerous.
In today's article, you will learn about examples of advertising during the austria email list 860976 contact leads World Cup. Are you ready to start this adventure and discover how to optimize your brand's positioning by considering advertising during this period?
Adidas as one of the best examples of advertising on the cup
In Adidas' case, the World Cup began in November 2017 with the launch of the uniforms of the national teams of Russia, Germany, Japan, Mexico, Spain, Argentina, Colombia and Belgium. On that occasion, the official ball of the 2018 World Cup was also presented: Telstar 18. Here, we highlight that the inspiration for creating the new ball goes back to 1970 and the Telstar used in Mexico, when the partnership between FIFA and the German brand began.
We know that Adidas has held its own in the market as a result of its fantastic marketing actions , as well as the quality of the products it offers to the public. Obviously, the ball will not only be used in the World Cup games. The ball will be marketed in a reasonable number of countries and will undoubtedly be very successful, especially if we consider that football fans will feel great joy when playing the sport with such tremendous equipment.
A ccording to Adidas' marketing manager for football in Brazil, Lucas Ribeiro, a good economic return on sales is expected , and this is mainly due to the ball's technology and history. Apart from these premises, there is another fact that makes the company believe in the success of the new official ball for the Cup: the success of its predecessor. The Brazuca ball, created and marketed for the 2014 Cup, achieved record sales and captivated everyone with its quality and cutting-edge technology. So Adidas, with good reason, is confident of the market success of Telstar 2018.
The Telstar 18 ball went on sale in 2017 in the main markets in the Official Match Ball , Miniball, Futsal, Society and Top Replique versions. The Official ball has an NFC chip built into it that allows digital interaction with users. Apart from the types of ball mentioned, Adidas also put on sale Testar 18 training and casual balls for the twelve national teams sponsored by the brand.
One of the most watched sports in the world has become an inexhaustible source of opportunities for those who want to boost the results of their brand . The benefits of working on brands during this important sporting period are quite numerous.
In today's article, you will learn about examples of advertising during the austria email list 860976 contact leads World Cup. Are you ready to start this adventure and discover how to optimize your brand's positioning by considering advertising during this period?
Adidas as one of the best examples of advertising on the cup
In Adidas' case, the World Cup began in November 2017 with the launch of the uniforms of the national teams of Russia, Germany, Japan, Mexico, Spain, Argentina, Colombia and Belgium. On that occasion, the official ball of the 2018 World Cup was also presented: Telstar 18. Here, we highlight that the inspiration for creating the new ball goes back to 1970 and the Telstar used in Mexico, when the partnership between FIFA and the German brand began.
We know that Adidas has held its own in the market as a result of its fantastic marketing actions , as well as the quality of the products it offers to the public. Obviously, the ball will not only be used in the World Cup games. The ball will be marketed in a reasonable number of countries and will undoubtedly be very successful, especially if we consider that football fans will feel great joy when playing the sport with such tremendous equipment.
A ccording to Adidas' marketing manager for football in Brazil, Lucas Ribeiro, a good economic return on sales is expected , and this is mainly due to the ball's technology and history. Apart from these premises, there is another fact that makes the company believe in the success of the new official ball for the Cup: the success of its predecessor. The Brazuca ball, created and marketed for the 2014 Cup, achieved record sales and captivated everyone with its quality and cutting-edge technology. So Adidas, with good reason, is confident of the market success of Telstar 2018.
The Telstar 18 ball went on sale in 2017 in the main markets in the Official Match Ball , Miniball, Futsal, Society and Top Replique versions. The Official ball has an NFC chip built into it that allows digital interaction with users. Apart from the types of ball mentioned, Adidas also put on sale Testar 18 training and casual balls for the twelve national teams sponsored by the brand.