12 Examples of Newsletters to Captivate Your Audience

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In this article, we invite you to discover 12 examples of effective newsletters so that you can create newsletters yourself that captivate and engage your targets.

The newsletter is what you send to your subscribers so that they are informed about your news; not to be confused with emailing.

Indeed, the newsletter is not intended to sell. Its objective is to inform, engage, create a link and proximity with your audience .

So, be careful, it's not because you create a newsletter that you will necessarily australia telegram phone number list succeed in achieving these objectives. Indeed, you are faced with a difficulty, and not the least: your subscribers already receive countless emails per day, most of which fall through the cracks before even being read...

So why would they read yours?

Creating a newsletter is not something you can improvise. To make your subscribers want to read your newsletters, you must be very rigorous, both in terms of content and form. You must have thought carefully about the subject(s) you want to address.

Your goal is to capture attention with impactful and relevant messages, and a design that is consistent with this message and your brand image. You must provide added value to your subscribers; otherwise, they will no longer want to read your newsletters, and will prefer to unsubscribe.

Think about offering something different from the competition, but also from other companies that are also riding the success of the newsletter. You are a unique brand, right? So, this must be reflected in your newsletter.

Where does your added value lie? How could you be described as a brand? All of this must be perceptible in your first newsletter and you must keep this common thread.

12 Examples of Newsletters to Captivate Your Audience

Table of Contents
Newsletter and Emailing: what are the differences?
How to make an impactful newsletter?
What content should be included in a newsletter?
Why set up a newsletter?
Examples of newsletters
1/ The welcome newsletter
2/ The newsletter that talks about the brand/products
3/ The newsletter announcing the launch of new products
4/ The newsletter which relays information disseminated on social networks
5/ The newsletter that talks about the brand’s news
6/ The newsletter that talks about commitments and values
7/ The newsletter which invites its audience to consult its contents
Newsletter and Emailing: what are the differences?
First of all, it is important to distinguish between newsletters and emailing.

A newsletter – also called an information letter – is a very specific form of emailing whose purpose is to inform, share content , and provide precise answers to questions that are useful to the consumer. It is most often used to talk about company news, the launch of new products, without promoting these products. The newsletter is not intended to sell products or services.

As for emailing (or email marketing ), it clearly has a commercial aim. Regardless of the content put forward, the ultimate goal of emailing is to sell, which means encouraging recipients to buy.

The newsletter and emailing therefore do not have the same utility and will therefore not be sent to the same people.

When a visitor signs up for your newsletter, they can choose whether or not to receive promotional emails. They must check the corresponding box to be able to send them this type of emailing.



How to make an impactful newsletter ?
To create a successful newsletter, you need to choose and define:

A good structure for your newsletter;
An efficient and original design;
Interesting content;
One or more irresistible calls-to-action ;
Good ergonomics that make reading your newsletter enjoyable.
We recommend that you choose a newsletter template that will serve as a structure for each newsletter sent. You can then make minor changes without changing the template.

Your newsletter should look a lot like your website. In fact, you should use the graphic charter of your website to create a real brand identity and be immediately recognizable by your subscribers.



What content should be included in a newsletter?
To define the content of your newsletter, list the different events and news of your company over the last few weeks. If you have opted for a monthly newsletter, make a note of everything that happened during the last month.

Then, you can create categories and group the different news items within them: products, services, commitments, collaborators, partners, customers, events such as birthdays or webinars, etc.

This way, reading your newsletter will be more enjoyable, because it is well structured. Your subscribers will understand the logic, which will always be more or less the same from one newsletter to another.



Why set up a newsletter?
The goal of a newsletter is to create a recurring meeting with your audience in order to develop an attachment to your brand . By sharing news, including behind the scenes of the company, the manufacturing of products, and the know-how of your employees, you create a real connection with your targets.

Today, the newsletter is considered a powerful marketing tool to create brand sentiment, engagement, and even if its primary objective is not this, to stimulate sales.

Now discover inspiring and original newsletter templates to create more engagement with your targets.