Waking Up Customers: 6 Examples of Successful Win-Back Emails
Posted: Thu Dec 26, 2024 6:38 am
Although the success of an email campaign depends on many important criteria, everyone still relies on the calculation of the open rate . Even if it is not a rational consideration, we can certainly understand why it is so well-known: the number of customers who opened the email reflects the ROI of the campaign and will probably determine its success later on. After all, on the subscriber side, no one wants to be ignored when they are part of a mailing list and before you start counting the profits of your email campaign, you should see for which type of audience the campaign worked and how often. This is not a simple task: subscribers can be ignored for several reasons, all of which are equally distracting in the eyes of the marketer. However, all is not lost. 45% of subscribers on each mailing list will increase their engagement if they receive one of the most important emails in automation: the win-back email .
Table of Contents
What is a Win back email?
1. Send a “Remember me?” email
2. Product recommendation email
3. Email Incentive
4. Email Feedback
5. Last Chance Email
6. Farewell email
What is a Win back email?
Win- back emails are not necessarily a success, but they certainly help to wake up dormant customers and show them the right path to purchase. Those who ask why not actually invest in new customers? After all, a customer who hasn’t bought in a month probably knows what they’re doing, so why convince them? Well, the numbers are clear: the probability of a new customer belgium telegram data making a purchase on a new website is 20% compared to an existing customer whose probability of purchasing increases to 70%. There are several ways to send a win-back email to customers and each of them has its advantages. Just before the Easter holidays and promotional campaigns approach, here are 6 tips for a successful win-back email that will re-engage customers.
1. Send a “Remember me?” email
Maybe your customers don’t know you well enough? Or at least not as well as you thought? If that’s the case, then you need to refresh their memory quickly. A “Remember me” email is a great opportunity to discover your new products on the shelves, on the blog and on the pricing page. You don’t need to give away a coupon or come out with the most aggressive promotions, just increase the level of awareness of the brand and its values .
2. Product recommendation email
Let’s face it: most customers don’t start their morning by reading your catalog so it’s best to send them a separate, organized email to introduce them to your products/services. The referral email is very important and should be personal and based on their search data or the latest search data. The referral email can be sent before another important email is sent: the social media referral email.
Even dormant customers don't like to miss out on good deals.
campaign Ryanair
3. Email Incentive
This email is the trump card of any brand, but not everyone is in a hurry to use it for fear of discriminating against existing customers. An email containing discounts, coupons, and benefits for dormant customers can be a bit problematic if sent to the wrong audience, but those who use it wisely can cut a number of coupons.
4. Email Feedback
Are you having trouble engaging your customers and don’t know why? Maybe you should just ask them directly. Sending out a satisfaction survey is a bold move, but it has the power to help gather insights and improve the decision-making process . In fact, customers already expect the survey and take it seriously. It’s true that not all dormant customers will open it right away, but those who do may be a representative sample for the real reason.
5. Last Chance Email
Even dormant customers don’t like to miss out on good opportunities. Every marketer’s starting assumption should be that they see emails in the inbox but don’t bother to open them. Therefore, last-chance offers can be enticing and overwhelm the only gut feeling stronger than the chance of winning: the fear of losing.
6. Farewell email
People don’t like changes, even if those changes are sometimes really minor. A goodbye email works exactly on this part: letting go of those who don’t engage as a last-minute act. Plus, proactively removing recipients will improve offenses and boost the reputation of the email provider. All it takes is to just do it right and make it easy for them to reconnect.
Table of Contents
What is a Win back email?
1. Send a “Remember me?” email
2. Product recommendation email
3. Email Incentive
4. Email Feedback
5. Last Chance Email
6. Farewell email
What is a Win back email?
Win- back emails are not necessarily a success, but they certainly help to wake up dormant customers and show them the right path to purchase. Those who ask why not actually invest in new customers? After all, a customer who hasn’t bought in a month probably knows what they’re doing, so why convince them? Well, the numbers are clear: the probability of a new customer belgium telegram data making a purchase on a new website is 20% compared to an existing customer whose probability of purchasing increases to 70%. There are several ways to send a win-back email to customers and each of them has its advantages. Just before the Easter holidays and promotional campaigns approach, here are 6 tips for a successful win-back email that will re-engage customers.
1. Send a “Remember me?” email
Maybe your customers don’t know you well enough? Or at least not as well as you thought? If that’s the case, then you need to refresh their memory quickly. A “Remember me” email is a great opportunity to discover your new products on the shelves, on the blog and on the pricing page. You don’t need to give away a coupon or come out with the most aggressive promotions, just increase the level of awareness of the brand and its values .
2. Product recommendation email
Let’s face it: most customers don’t start their morning by reading your catalog so it’s best to send them a separate, organized email to introduce them to your products/services. The referral email is very important and should be personal and based on their search data or the latest search data. The referral email can be sent before another important email is sent: the social media referral email.
Even dormant customers don't like to miss out on good deals.
campaign Ryanair
3. Email Incentive
This email is the trump card of any brand, but not everyone is in a hurry to use it for fear of discriminating against existing customers. An email containing discounts, coupons, and benefits for dormant customers can be a bit problematic if sent to the wrong audience, but those who use it wisely can cut a number of coupons.
4. Email Feedback
Are you having trouble engaging your customers and don’t know why? Maybe you should just ask them directly. Sending out a satisfaction survey is a bold move, but it has the power to help gather insights and improve the decision-making process . In fact, customers already expect the survey and take it seriously. It’s true that not all dormant customers will open it right away, but those who do may be a representative sample for the real reason.
5. Last Chance Email
Even dormant customers don’t like to miss out on good opportunities. Every marketer’s starting assumption should be that they see emails in the inbox but don’t bother to open them. Therefore, last-chance offers can be enticing and overwhelm the only gut feeling stronger than the chance of winning: the fear of losing.
6. Farewell email
People don’t like changes, even if those changes are sometimes really minor. A goodbye email works exactly on this part: letting go of those who don’t engage as a last-minute act. Plus, proactively removing recipients will improve offenses and boost the reputation of the email provider. All it takes is to just do it right and make it easy for them to reconnect.