New variable “DEPTH” in our Database management

[mstajminakter16]

At SquadS Ventures, we are constantly looking for ways to improve and optimize our Contact Database management. Over the past few weeks, we have been working hard on systematizing and perfecting this process with the help of our CRM NetHunt CRM and the Customer Engagement platform emBlue. Today, I want to share with you a new variable that we have incorporated into our Database management: “DEPTH”.

The importance of database management
Database management is essential for any company that wants to maintain a strong and effective relationship with its customers. At SquadS Ventures, this task is in the hands of the #growth team , who are responsible for crossing all the companies within our #companyBuilder and assisting them in achieving their market reach and connection goals. To do this, ecuador mobile phone numbers database we monitor a series of key indicators week after week:

SIZE: number of contacts

ENGAGEMENT: percentage of active contacts

FREQUENCY: frequency of email/sms “touches”

EFFICIENCY: number of submissions required to get a click

DAILY SENT and DAILY CLICK: daily average of sent and clicks received

DEPTH: average data we have on a contact

These indicators allow us to have a clear and detailed view of the status and performance of our Databases, helping us to make informed and strategic decisions.



Key indicators for effective management
To better understand how we manage our Databases, it is important to delve deeper into each of these indicators: