It's Not Just About Flowers: On Valentine's Day, You Can Sell Everything!
Posted: Thu Dec 26, 2024 6:47 am
On February 14th, with the smell of chocolate, floral scents, and raging hormones, it’s hard not to get into the holiday spirit. So no matter what you’re trying to sell, you have a ready-made, easy-to-win audience—in short, an audience that expects you to offer something special, appealing, or just plain different. The saying “When you love, you don’t count” really comes into its own at this time of year.
Valentine's Day is the perfect and opportune moment to rekindle the flame of your customers and create a newsletter that is special, whether from a graphic design point of view or from a content point of view.
Here's how to go about winning hearts:
happy valentines day
The subject line of your email campaign is the first thing your recipients will see belgium telegram phone number list When preparing your Valentine's Day campaign, first and foremost try to stand out from all the other potential emails your customers will receive. Put your heart into your subject line and address your customers personally by using the personalization tool . The message should sparkle and reinforce the excitement of the holiday.
Also try to use softer vocabulary and above all be as clear as possible, so that the subject is evocative . Studies show that a clearly understandable email subject brings in 5 times more clicks than a more "witty" but ambiguous subject.
AB Testing will allow you to test the relevance of the object of your campaign and thus evaluate its performance.
It is also important not to underestimate the pre-header. This is an element that appears next to the subject of the email and gives a preview of the content of the campaign. It is a good way to specify your subject.
It’s kind of fun to play with words on Valentine’s Day. It’s a day filled with emotion but with no deep spiritual meaning. So, you might as well take advantage of it to let loose a little and inject some humor into your campaigns, even if it turns out that the product you’re selling is light years away from any romantic aspect.
Take the example of the marketing directors at HI-TEC (a hiking shoe company) who came up with an ingenious way to market their products that are completely unromantic, no doubt about it! They wrote in big letters on the header of their Valentine's Day newsletter: "Love your feet".
Saint Valentin HI-TEC Campaigns
Classic festive campaigns often tend to be repetitive and unoriginal. Most will adopt a red or pink color code, others will work on the lexical field or even play the humor card. Above all, you must make your readers dream. Don't hesitate to compete in imagination to capture their attention . The surprise effect wins every time.
Your company is not really connected to the strong symbols of the holiday and you still want to mark the occasion? This does not mean that you cannot take advantage of this craze to reach your audience. For example, consider collaborating with another company that sells chocolates, perfumes, lingerie, flowers, coupons for romantic restaurants, etc.
It is possible that as Valentine's Day approaches, your products may not be at the top of the purchasing priorities, but by pairing your products with an interesting offer involving seasonal items, you can double your exposure .
In an email marketing campaign, it is always good to think about segmenting your mailing list so that the content is as adapted as possible to the recipient. On Valentine's Day, it is even essential!
As a rule, men and women react very differently to the day of love. The range of emotions ranges from the gentlest to the extreme cynicism, and you, in all this, have to play with this spectrum and try to meet the tastes of each separately.
The famous fashion house Dolce & Gabbana did not send specific campaigns for each group separately but, in the campaign, they made the decision to send the same message to everyone by giving the opportunity to choose for whom the gift would be – “For her” or “For him”.
Be careful, sometimes it is better to segment your lists well so as not to alienate your contacts. This craze may be judged by some as useless. The fashion effect may displease. The approach should therefore not necessarily be the same.
Saint Valentin Dolce & Gabbana campaigns
The age factor can also be a determining marketing element for you. Consider dividing your campaign according to age groups, after all, a couple in their fifties will not celebrate the holiday in the same way as a couple in their twenties. Moreover, it is not a special day only for couples, it is also for singles (not always in a positive way). Separate your recipients according to their social status (married or single) and consider offering different products to each group.
You don't have the information you need to perform these actions? Don't worry, you still have time to ask them. Consider doing a survey using our tool dedicated to this Valentine's Day marketing action and take the
Valentine's Day is the perfect and opportune moment to rekindle the flame of your customers and create a newsletter that is special, whether from a graphic design point of view or from a content point of view.
Here's how to go about winning hearts:
happy valentines day
The subject line of your email campaign is the first thing your recipients will see belgium telegram phone number list When preparing your Valentine's Day campaign, first and foremost try to stand out from all the other potential emails your customers will receive. Put your heart into your subject line and address your customers personally by using the personalization tool . The message should sparkle and reinforce the excitement of the holiday.
Also try to use softer vocabulary and above all be as clear as possible, so that the subject is evocative . Studies show that a clearly understandable email subject brings in 5 times more clicks than a more "witty" but ambiguous subject.
AB Testing will allow you to test the relevance of the object of your campaign and thus evaluate its performance.
It is also important not to underestimate the pre-header. This is an element that appears next to the subject of the email and gives a preview of the content of the campaign. It is a good way to specify your subject.
It’s kind of fun to play with words on Valentine’s Day. It’s a day filled with emotion but with no deep spiritual meaning. So, you might as well take advantage of it to let loose a little and inject some humor into your campaigns, even if it turns out that the product you’re selling is light years away from any romantic aspect.
Take the example of the marketing directors at HI-TEC (a hiking shoe company) who came up with an ingenious way to market their products that are completely unromantic, no doubt about it! They wrote in big letters on the header of their Valentine's Day newsletter: "Love your feet".
Saint Valentin HI-TEC Campaigns
Classic festive campaigns often tend to be repetitive and unoriginal. Most will adopt a red or pink color code, others will work on the lexical field or even play the humor card. Above all, you must make your readers dream. Don't hesitate to compete in imagination to capture their attention . The surprise effect wins every time.
Your company is not really connected to the strong symbols of the holiday and you still want to mark the occasion? This does not mean that you cannot take advantage of this craze to reach your audience. For example, consider collaborating with another company that sells chocolates, perfumes, lingerie, flowers, coupons for romantic restaurants, etc.
It is possible that as Valentine's Day approaches, your products may not be at the top of the purchasing priorities, but by pairing your products with an interesting offer involving seasonal items, you can double your exposure .
In an email marketing campaign, it is always good to think about segmenting your mailing list so that the content is as adapted as possible to the recipient. On Valentine's Day, it is even essential!
As a rule, men and women react very differently to the day of love. The range of emotions ranges from the gentlest to the extreme cynicism, and you, in all this, have to play with this spectrum and try to meet the tastes of each separately.
The famous fashion house Dolce & Gabbana did not send specific campaigns for each group separately but, in the campaign, they made the decision to send the same message to everyone by giving the opportunity to choose for whom the gift would be – “For her” or “For him”.
Be careful, sometimes it is better to segment your lists well so as not to alienate your contacts. This craze may be judged by some as useless. The fashion effect may displease. The approach should therefore not necessarily be the same.
Saint Valentin Dolce & Gabbana campaigns
The age factor can also be a determining marketing element for you. Consider dividing your campaign according to age groups, after all, a couple in their fifties will not celebrate the holiday in the same way as a couple in their twenties. Moreover, it is not a special day only for couples, it is also for singles (not always in a positive way). Separate your recipients according to their social status (married or single) and consider offering different products to each group.
You don't have the information you need to perform these actions? Don't worry, you still have time to ask them. Consider doing a survey using our tool dedicated to this Valentine's Day marketing action and take the