Marketing on WhatsApp? All the Questions and Answers You Should Read
Posted: Thu Dec 26, 2024 7:03 am
Want to start marketing on WhatsApp?
Great! We have compiled a number of frequently asked questions for you so that you can save valuable time and start working. WhatsApp campaigns are subject to certain rules that you must follow.
Do you have any other questions? Contact one of our sales representatives or call our technical support.
Table of Contents
1. Does WhatsApp approve of sending marketing messages to customers?
2. Why do you need to confirm message content with WhatsApp?
3. Can I use my original number?
4. Is creating a WhatsApp marketing account immediate?
5. Is there a limit to the number of characters in each message?
6. Is there a limit to the number of messages?
7. How do you actually progress between the sending stages?
8. How is the daily message sending calculated?
9. What happens if I exceed my sending level?
10. What can affect the permission to increase the sending volume?
11. So what should I do to maintain a positive reputation?
12. Can WhatsApp be used in automations and customer journeys?
13. I am interested in purchasing a package, how should I proceed?
1. Does WhatsApp approve of sending marketing messages to customers?
Yes. Sending WhatsApp messages is possible in the application. However, sending WhatsApp campaigns must comply with the rules of WhatsApp regulations and avoid publishing inappropriate content (cannabis products, counterfeit products, cigarettes, alcohol, etc.) and illegal content (trafficking of organs, software, drugs, weapons, etc.). In addition, to send a message on WhatsApp there is an obligation to confirm the content of the message with WhatsApp.
2. Why do you need to confirm message content with WhatsApp?
WhatsApp seeks to protect its users and therefore requires approval of any advertising content sent by marketers. ActiveTrail sends each template for approval and upon receiving the response within 24 hours, you will be able to start sending the same automated WhatsApp message to customers. In case no approval has been received, we inform the customerandhelp them make adjustments and request a new approval.
3. Can I use my original number?
No. As part of the purchase of a marketing package and as requested by WhatsApp, we will provide each customer with a new number approved by WhatsApp. Each customer can choose the name of the account (first name or brand name) from which the messages will be sent. It is important to know that the sender's name is fixed and cannot be changed, except in exceptional cases approved by WhatsApp itself. This is a somewhat complex process, so it is recommended to think carefully about the name chosen.
4. Is creating a WhatsApp marketing account immediate?
No. The time to open an account is a maximum of two weeks and also requires opening an advertising account in Facebook Business Manager.
5. Is there a limit to the number of characters in each message?
Indeed, sending an automatic Whatsapp message is subject to a maximum number of characters. It is recommended that each marketing message contains a limited number of Whatsapp characters up to a thousand characters.
6. Is there a limit to the number of messages?
Be careful! WhatsApp rates each account according to four sending levels and limits the volume of messages sent per 24-hour day accordingly. Each new account starts at the first sending level and its position increases depending on the number of messages sent but also its positive reputation must be maintained. The four sending levels are distributed as follows:
Level 1: Up to 1,000 messages per day (new account)
Level 2: up to 10,000 messages per day
Level 3: up to 100,000 messages per day
Level 4: Unlimited message sending
7. How do you actually progress between the sending stages?
A transition from the first to the second level occurs automatically when you send 2,000 messages (to cumulative recipients) within a period of up to one week. For example: if on the first day you sent 1,000 messages and on the second day you sent an additional 1,000 messages to different recipients, on the third day you will automatically switch to the second level. Shortly after this switch, you will be able to send up to 10,000 messages each day. The transition from the second to the third level will occur automatically when you send 20,000 messages (to unique recipients, cumulative) within a period of up to one week, and a transition from the third to the fourth level will occur automatically when you send 200,000 messages (to unique recipients, cumulative) within a period of up to one week. ActiveTrail is not able to influence the evaluation results or the sender reputation.
8. How is the daily message sending calculated?
WhatsApp counts messages for unique recipients only. Sending 5 messages to the belgium telegram same recipient will count as one message. It is important to remember: the calculation is valid when sending proactive messages only.
9. What happens if I exceed my sending level?
If the number of messages is exceeded, WhatsApp will block the excess messages. It is highly recommended to respect the daily sending limits, as sending additional messages is also chargeable. It is recommended to add an hour to the next sending period, i.e. start sending at 12:00 in order to allow WhatsApp servers to update and prevent messages from being blocked as a result of an illegal transition between stages.
10. What can affect the permission to increase the sending volume?
WhatsApp also evaluates the quality of messages sent from each account. Messages that have been marked as “spam” or blocked by customers harm the sender’s reputation and prevent them from passing the sending levels.
11. So what should I do to maintain a positive reputation?
It is important to be careful when sending messages only to approved recipients to avoid exceeding your sending standards. It is also recommended to pay attention to the length of the message and the quality of the message so as not to be perceived as spam by the recipients.
12. Can WhatsApp be used in automations and customer journeys?
Yes! This is indeed great news, isn't it?
13. I am interested in purchasing a package, how should I proceed?
We have prepared several whatsapp marketing packages that adapt to each client. A simple call to our sales department, and you are conne
Great! We have compiled a number of frequently asked questions for you so that you can save valuable time and start working. WhatsApp campaigns are subject to certain rules that you must follow.
Do you have any other questions? Contact one of our sales representatives or call our technical support.
Table of Contents
1. Does WhatsApp approve of sending marketing messages to customers?
2. Why do you need to confirm message content with WhatsApp?
3. Can I use my original number?
4. Is creating a WhatsApp marketing account immediate?
5. Is there a limit to the number of characters in each message?
6. Is there a limit to the number of messages?
7. How do you actually progress between the sending stages?
8. How is the daily message sending calculated?
9. What happens if I exceed my sending level?
10. What can affect the permission to increase the sending volume?
11. So what should I do to maintain a positive reputation?
12. Can WhatsApp be used in automations and customer journeys?
13. I am interested in purchasing a package, how should I proceed?
1. Does WhatsApp approve of sending marketing messages to customers?
Yes. Sending WhatsApp messages is possible in the application. However, sending WhatsApp campaigns must comply with the rules of WhatsApp regulations and avoid publishing inappropriate content (cannabis products, counterfeit products, cigarettes, alcohol, etc.) and illegal content (trafficking of organs, software, drugs, weapons, etc.). In addition, to send a message on WhatsApp there is an obligation to confirm the content of the message with WhatsApp.
2. Why do you need to confirm message content with WhatsApp?
WhatsApp seeks to protect its users and therefore requires approval of any advertising content sent by marketers. ActiveTrail sends each template for approval and upon receiving the response within 24 hours, you will be able to start sending the same automated WhatsApp message to customers. In case no approval has been received, we inform the customerandhelp them make adjustments and request a new approval.
3. Can I use my original number?
No. As part of the purchase of a marketing package and as requested by WhatsApp, we will provide each customer with a new number approved by WhatsApp. Each customer can choose the name of the account (first name or brand name) from which the messages will be sent. It is important to know that the sender's name is fixed and cannot be changed, except in exceptional cases approved by WhatsApp itself. This is a somewhat complex process, so it is recommended to think carefully about the name chosen.
4. Is creating a WhatsApp marketing account immediate?
No. The time to open an account is a maximum of two weeks and also requires opening an advertising account in Facebook Business Manager.
5. Is there a limit to the number of characters in each message?
Indeed, sending an automatic Whatsapp message is subject to a maximum number of characters. It is recommended that each marketing message contains a limited number of Whatsapp characters up to a thousand characters.
6. Is there a limit to the number of messages?
Be careful! WhatsApp rates each account according to four sending levels and limits the volume of messages sent per 24-hour day accordingly. Each new account starts at the first sending level and its position increases depending on the number of messages sent but also its positive reputation must be maintained. The four sending levels are distributed as follows:
Level 1: Up to 1,000 messages per day (new account)
Level 2: up to 10,000 messages per day
Level 3: up to 100,000 messages per day
Level 4: Unlimited message sending
7. How do you actually progress between the sending stages?
A transition from the first to the second level occurs automatically when you send 2,000 messages (to cumulative recipients) within a period of up to one week. For example: if on the first day you sent 1,000 messages and on the second day you sent an additional 1,000 messages to different recipients, on the third day you will automatically switch to the second level. Shortly after this switch, you will be able to send up to 10,000 messages each day. The transition from the second to the third level will occur automatically when you send 20,000 messages (to unique recipients, cumulative) within a period of up to one week, and a transition from the third to the fourth level will occur automatically when you send 200,000 messages (to unique recipients, cumulative) within a period of up to one week. ActiveTrail is not able to influence the evaluation results or the sender reputation.
8. How is the daily message sending calculated?
WhatsApp counts messages for unique recipients only. Sending 5 messages to the belgium telegram same recipient will count as one message. It is important to remember: the calculation is valid when sending proactive messages only.
9. What happens if I exceed my sending level?
If the number of messages is exceeded, WhatsApp will block the excess messages. It is highly recommended to respect the daily sending limits, as sending additional messages is also chargeable. It is recommended to add an hour to the next sending period, i.e. start sending at 12:00 in order to allow WhatsApp servers to update and prevent messages from being blocked as a result of an illegal transition between stages.
10. What can affect the permission to increase the sending volume?
WhatsApp also evaluates the quality of messages sent from each account. Messages that have been marked as “spam” or blocked by customers harm the sender’s reputation and prevent them from passing the sending levels.
11. So what should I do to maintain a positive reputation?
It is important to be careful when sending messages only to approved recipients to avoid exceeding your sending standards. It is also recommended to pay attention to the length of the message and the quality of the message so as not to be perceived as spam by the recipients.
12. Can WhatsApp be used in automations and customer journeys?
Yes! This is indeed great news, isn't it?
13. I am interested in purchasing a package, how should I proceed?
We have prepared several whatsapp marketing packages that adapt to each client. A simple call to our sales department, and you are conne