Challenges for Messaging Providers

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Google offers mobile operators two distinct RCS packages: one for person-to-person (P2P) messaging and one for RBM. The P2P package, provided free of charge, incentivizes operators to adopt RCS by increasing the number of RCS users on their networks. However, the RBM package comes at a cost to operators. It includes access to a mobile operator console for managing RBM agents, reviewing agent requests, and accessing billing and activity data. APIs are also available to help automate many of these tasks.


For messaging providers like Messangi , reaching out to mobile operators individually to set up agreements is a significant challenge. Each operator must approve customer agents before RCS messages can be sent to their numbers. This time-consuming process can limit the speed at which RCS can scale.

Furthermore, since not all users will be RCS-enabled—especially france whatsapp database during the transition period—messaging providers must implement backup mechanisms. These mechanisms ensure that messages are delivered via alternative channels such as SMS when RCS is unavailable, maintaining consistent communication with customers regardless of their device capabilities.

The Role of RCS Hubs: A Centralized Solution?

Some mobile operators offer an RCS hub that aggregates connectivity across multiple carriers. While this solution can simplify access to RCS networks, it often requires providers to use proprietary software rather than connecting directly through Google's RBM console. Providers will need to balance convenience with control.

RBM Partner Console: Limited but Useful

Messaging providers can access the Google Partner RBM Console to create and manage agents, modify profiles, and deploy agents across networks. However, this tool only works for mobile operators using the native RBM Operator Console, limiting its usefulness for providers working with operators who have adopted third-party middleware.