7 Examples of E-commerce Newsletters
Posted: Thu Dec 26, 2024 7:20 am
The principle of a newsletter is to provide interesting content to its subscribers, without ever directly selling its products or falling into promotional overbidding.
In the case of an e-commerce newsletter, the goal is still to make people want to buy your products.
Let’s discover together the best techniques and examples of newsletters to encourage your leads to place an order on your e-commerce site.
Table of Contents
Example ecommerce newsletter #1: the welcome newsletter
Example e-commerce newsletter #2: the “test and approve” newsletter
Example of e-commerce newsletter #3: the satisfaction questionnaire newsletter
Example e-commerce newsletter #4: the e-commerce sponsorship newsletter
Example e-commerce newsletter #5: the “expertise” newsletter
Example of e-commerce newsletter #6: the newsletter with testimonials and customer reviews
Example e-commerce newsletter #7: the “commitments” newsletter
To conclude
Example ecommerce newsletter #1: the welcome newsletter
The welcome newsletter is a classic of e-commerce newsletters . It should be an integral part of your email marketing strategy.
So be careful not to miss out!
When do I receive the welcome newsletter?
2 cases of figure:
we subscribed to your newsletter
we made a first purchase on your site
Do you have a new newsletter subscriber or buyer?
Thank him for joining your community.
Give him a taste of what he will find on your site. Introduce him to your company cambodia telegram phone number list the universe of your brand, present a product for sale for example, your history, your mission, your philosophy, etc.
Do you have a unique style, a strong identity?
Show it by adopting an original, even offbeat and humorous tone.
Example e-commerce newsletter #2: the “test and approve” newsletter
This type of e-commerce newsletter is ultra-effective when launching a new product. But not only that…
Its principle?
Offer your customers and prospects the opportunity to test your products for free and then share their opinions.
The goal is to introduce a specific product to as many people as possible , for example a product that has just been launched; to create interaction around it, to really create desire for the product.
Rather than saying, "Buy this product, it's wonderful," you're going to say, "Try this product, then tell us what you think. And then, please, you'll buy it."
Another interesting point: if the experience is satisfactory for the person testing the product, you will benefit from great feedback that will appeal to more people than corporate communication.
Many brands have quickly realized the power of such a marketing strategy to promote their products and boost sales.
It's a smart way to talk about your products without "selling" them directly. There's nothing like it to develop your community, detect new ambassadors to talk about your products.
Ultimately, our customers are our best ambassadors.
Here is an example of an e-commerce site with their “test and adopt” newsletter. Here, the Petit Bateau brand offers its subscribers the chance to test the product of their choice for free and share their experience on video.
In the case of an e-commerce newsletter, the goal is still to make people want to buy your products.
Let’s discover together the best techniques and examples of newsletters to encourage your leads to place an order on your e-commerce site.
Table of Contents
Example ecommerce newsletter #1: the welcome newsletter
Example e-commerce newsletter #2: the “test and approve” newsletter
Example of e-commerce newsletter #3: the satisfaction questionnaire newsletter
Example e-commerce newsletter #4: the e-commerce sponsorship newsletter
Example e-commerce newsletter #5: the “expertise” newsletter
Example of e-commerce newsletter #6: the newsletter with testimonials and customer reviews
Example e-commerce newsletter #7: the “commitments” newsletter
To conclude
Example ecommerce newsletter #1: the welcome newsletter
The welcome newsletter is a classic of e-commerce newsletters . It should be an integral part of your email marketing strategy.
So be careful not to miss out!
When do I receive the welcome newsletter?
2 cases of figure:
we subscribed to your newsletter
we made a first purchase on your site
Do you have a new newsletter subscriber or buyer?
Thank him for joining your community.
Give him a taste of what he will find on your site. Introduce him to your company cambodia telegram phone number list the universe of your brand, present a product for sale for example, your history, your mission, your philosophy, etc.
Do you have a unique style, a strong identity?
Show it by adopting an original, even offbeat and humorous tone.
Example e-commerce newsletter #2: the “test and approve” newsletter
This type of e-commerce newsletter is ultra-effective when launching a new product. But not only that…
Its principle?
Offer your customers and prospects the opportunity to test your products for free and then share their opinions.
The goal is to introduce a specific product to as many people as possible , for example a product that has just been launched; to create interaction around it, to really create desire for the product.
Rather than saying, "Buy this product, it's wonderful," you're going to say, "Try this product, then tell us what you think. And then, please, you'll buy it."
Another interesting point: if the experience is satisfactory for the person testing the product, you will benefit from great feedback that will appeal to more people than corporate communication.
Many brands have quickly realized the power of such a marketing strategy to promote their products and boost sales.
It's a smart way to talk about your products without "selling" them directly. There's nothing like it to develop your community, detect new ambassadors to talk about your products.
Ultimately, our customers are our best ambassadors.
Here is an example of an e-commerce site with their “test and adopt” newsletter. Here, the Petit Bateau brand offers its subscribers the chance to test the product of their choice for free and share their experience on video.