The 5 criteria for a SMART method objective

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SMART (intelligent in English) is an acronym that allows you to remember in a mnemonic way the 5 fundamental criteria for setting objectives, whether in management, project management, or sales management. This method is also highly valued for allowing you to tangibly evaluate the effectiveness of your marketing strategy for generating leads. Its goal is to make the defined objectives clear, understood by all, and to leave no possible misunderstanding.

SMART defines goals as follows:

– S for Specific,

– M for Measurable,

– A for Acceptable (and Ambitious),

– R for Realists,

– T for Temporally defined

(in English Specific, Measurable, Achievable and Ambitious, Relevant, Time-bound)

S for Specific
A goal must be specific , that is, personalized to the context colombia phone number data and the person in charge of achieving it. It must be related to their work and the latter must have the means to achieve it. The letter S is also used for Simple. Remember that the goal must be simple to be effective. Examples:

For the sales assistant: 100% of quotes issued are followed up within 48 hours of sending to obtain the prospect's opinion.
For a chain of sporting goods stores: developing sales...
Specify which offer: on high-end sports products
Who and Where: in my 4 stores located in the city's shopping centers
Timing: to take advantage of the general enthusiasm for a sports competition that will take place in this city in May
M for Measurable
The fact that a goal must be measurable is crucial in the SMART approach. It provides a concrete foundation for the project or business objective. As such, it allows us to analyze what has already been accomplished and see what remains to be done. It is unthinkable to set a goal that cannot be quantified or quantified.

Example for a salesperson in an IT maintenance company: obtain 15 new maintenance contracts per quarter.

An objective can also be measurable by quality, always specifying a notion of frequency.

Example with customer relations: achieve a 30% customer satisfaction rate within the next 12 months.

To make an objective measurable, we must therefore use quantity, frequency and/or quality.