What are the different types of logos?
Posted: Mon Jun 30, 2025 8:12 am
This question is essential for businesses looking to establish a strong visual identity. Logos come in various forms, each serving a unique purpose and offering a distinct visual style. The most common types include wordmarks, lettermarks, brand marks, combination marks, and emblems.
Wordmarks are logos that use the company’s logo designs service in a stylized font. These are ideal for businesses with memorable or unique names, like Google or Coca-Cola. Lettermarks, on the other hand, focus on initials, such as IBM or CNN. They are useful for companies with long names, simplifying branding without losing recognition.
Brand marks are symbols or icons that represent a company without using text. Think of Apple’s apple or Nike’s swoosh—these logos are powerful and instantly recognizable. Combination marks mix text with symbols, offering versatility and reinforcing brand identity. These are popular among newer businesses aiming to build strong recognition quickly.
Emblems are logos where the text is placed inside a symbol or icon, often resembling a badge or seal. Examples include Harley-Davidson and Starbucks. They convey a sense of tradition, authority, or prestige, making them ideal for schools, organizations, and luxury brands. Understanding what are the different types of logos helps in selecting the right style to match your brand’s personality and goals.
Wordmarks are logos that use the company’s logo designs service in a stylized font. These are ideal for businesses with memorable or unique names, like Google or Coca-Cola. Lettermarks, on the other hand, focus on initials, such as IBM or CNN. They are useful for companies with long names, simplifying branding without losing recognition.
Brand marks are symbols or icons that represent a company without using text. Think of Apple’s apple or Nike’s swoosh—these logos are powerful and instantly recognizable. Combination marks mix text with symbols, offering versatility and reinforcing brand identity. These are popular among newer businesses aiming to build strong recognition quickly.
Emblems are logos where the text is placed inside a symbol or icon, often resembling a badge or seal. Examples include Harley-Davidson and Starbucks. They convey a sense of tradition, authority, or prestige, making them ideal for schools, organizations, and luxury brands. Understanding what are the different types of logos helps in selecting the right style to match your brand’s personality and goals.