These catch ups are also an excellent opportunity to help keep you on track

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Most folk would rather be building a Twitter network than digging through a list of niche directories to spot any missed opportunities. A good catch up that lets you check off what's been done and what still needs doing will remind you which actions will actually make your strategy work. Things to bear in mind Quick wins vs. diminishing returns - Implementing an SEO strategy often involves picking off the low-hanging fruit first.


For example, if there are problems with the indexing lebanon mobile phone numbers database of the site you're working for and your improvement of the navigation fixes these problems and suddenly allows new pages to rank, you're going to look pretty good in month one. However, this kind of quick win approach can't last forever; you should think about whether your client or boss will understand this. Two things will help with this: Work the concept of diminishing returns into your strategy as a positive thing- ie.


Make sure your boss or client understands that, although the value you'll be adding month on month will be worth the investment, the value you add in the first few months might well blow them away. A strategy is a cumulative project so make sure you always look at the progress the site has made from the day you started, not just from the previous catch up. Know your resources - As I mentioned above. an SEO strategy with no actions is terrible- as bad as a kitten in a box with no videophone on standby to capture the magic.