Posts that evoke positive emotions are most likely to go viral
Posted: Wed Jul 09, 2025 3:30 pm
So add yellow to get more organic (unpaid) reach and increase interactions.
Use yellow to brighten up an otherwise dark and gloomy winter day. There’s a reason the smiley face emoji is so popular . Imagine its expression, but instead of yellow, it would be red, like this angry devil . It would look strange and wrong, right?
Of course, yellow also has its downside. The country email list old adage applies – less is sometimes more. If you were to use a yellow base in every or almost every post, your followers might feel uneasy or even lose their self-confidence. So the psychology is interesting, don’t you agree?
Check out this post on Instagram
A post shared by Dior Official (@dior)
Green
Choose green if you want to create the impression:
harmony and balance,
rest and peace,
development, renewal,
overcoming stress,
nature,
peace.
Green is a color that evokes the planet, organic products, and natural beauty . If you are focused on natural, organic treatments and use such products, then green as your main color is the right choice. It is ideal to combine it with a palette of earthy shades.
This color is not as striking as, say, red, so it is not usually used for discount or sale campaigns. However, if you want your clients to perceive you as an oasis of peace or to emphasize the natural composition of the products you use, reach for a range of green shades.
PRO TIP : For massage parlors, SPAs, or any salons that want to create an impression of harmony and harmony with nature, I definitely recommend using green in your Facebook cover photo.
Check out this post on Instagram
A post shared by Aveda (@aveda)
Pink
Pink is probably the most used color in the beauty industry. I'm not surprised, because pink expresses:
love and romance,
care and attention,
empathy and sensitivity,
gentleness, innocence,
femininity.
For some, it's just a shade of red, but pink doesn't shine as brightly in an Instagram gallery as red does.
Soft, girly pink is soothing, feminine and pretty. A great choice for beauty services and treatments, whether it's makeup, hair, cosmetics or nails.
PRO TIP : If your post is about a chemical peel or other specific procedure, avoid pink. Instead, choose blue, which, as mentioned, evokes trustworthiness, health, and responsibility.
Pink is a very interesting color to work with. For example, if you want to give your image a bit of a retro vibe, pink will do just that.
This color can also express hope, empathy, and that is one of the reasons why it has become the color of the fight against breast cancer.
However, if you start using pink too often, your salon can feel too girly and immature. I recommend adding some complementary color to it to get the most out of it without any negative side effects.
Check out this post on Instagram
A post shared by Dior Official (@dior)
Black
If you want your social media profile to work:
sophisticated,
Timelessly and elegantly,
luxuriously,
influential and attractive.
Black can make a bold statement, especially when used on social media. A black and white image can stand out from the crowd, but be careful what you pair it with.
If your profile is full of pastel shades, soft and sweet photos, bold black wouldn't really fit in. However, nostalgic sepia or gray might serve the purpose.
If all the photos on your profile are only black and white, you can give your followers a negative, cold and sad impression. Moreover, adding only black and white photos is quite problematic, especially when you want to present your salon and the services you offer.
This survey looked at which color is most often associated with high quality. Black was the clear winner with 43% of the votes, followed by blue with 20% of the votes.
Check out this post on Instagram
A post shared by TONI&GUY (@toniandguyworld)
Orange
This color expresses:
fun and extroversion,
energy and vitality,
heat,
positivity and optimism,
freedom.
Okay, maybe you're not a fan of orange, but if you want to use color psychology to promote your salon, orange is a must-have.
Why?
Orange is essentially a mix of red and yellow – colors that express joy and fun. These are positive emotions, and as we mentioned above, these are the ones that are important to evoke in your followers.
Use it when you want to bring a little fun, inspiration, and sparkle to your gallery. Plus, if you want to make your posts interesting but want to avoid an aggressive red, orange is a great alternative. But don’t overdo it either – too much orange can look cheap and desperate.
Use yellow to brighten up an otherwise dark and gloomy winter day. There’s a reason the smiley face emoji is so popular . Imagine its expression, but instead of yellow, it would be red, like this angry devil . It would look strange and wrong, right?
Of course, yellow also has its downside. The country email list old adage applies – less is sometimes more. If you were to use a yellow base in every or almost every post, your followers might feel uneasy or even lose their self-confidence. So the psychology is interesting, don’t you agree?
Check out this post on Instagram
A post shared by Dior Official (@dior)
Green
Choose green if you want to create the impression:
harmony and balance,
rest and peace,
development, renewal,
overcoming stress,
nature,
peace.
Green is a color that evokes the planet, organic products, and natural beauty . If you are focused on natural, organic treatments and use such products, then green as your main color is the right choice. It is ideal to combine it with a palette of earthy shades.
This color is not as striking as, say, red, so it is not usually used for discount or sale campaigns. However, if you want your clients to perceive you as an oasis of peace or to emphasize the natural composition of the products you use, reach for a range of green shades.
PRO TIP : For massage parlors, SPAs, or any salons that want to create an impression of harmony and harmony with nature, I definitely recommend using green in your Facebook cover photo.
Check out this post on Instagram
A post shared by Aveda (@aveda)
Pink
Pink is probably the most used color in the beauty industry. I'm not surprised, because pink expresses:
love and romance,
care and attention,
empathy and sensitivity,
gentleness, innocence,
femininity.
For some, it's just a shade of red, but pink doesn't shine as brightly in an Instagram gallery as red does.
Soft, girly pink is soothing, feminine and pretty. A great choice for beauty services and treatments, whether it's makeup, hair, cosmetics or nails.
PRO TIP : If your post is about a chemical peel or other specific procedure, avoid pink. Instead, choose blue, which, as mentioned, evokes trustworthiness, health, and responsibility.
Pink is a very interesting color to work with. For example, if you want to give your image a bit of a retro vibe, pink will do just that.
This color can also express hope, empathy, and that is one of the reasons why it has become the color of the fight against breast cancer.
However, if you start using pink too often, your salon can feel too girly and immature. I recommend adding some complementary color to it to get the most out of it without any negative side effects.
Check out this post on Instagram
A post shared by Dior Official (@dior)
Black
If you want your social media profile to work:
sophisticated,
Timelessly and elegantly,
luxuriously,
influential and attractive.
Black can make a bold statement, especially when used on social media. A black and white image can stand out from the crowd, but be careful what you pair it with.
If your profile is full of pastel shades, soft and sweet photos, bold black wouldn't really fit in. However, nostalgic sepia or gray might serve the purpose.
If all the photos on your profile are only black and white, you can give your followers a negative, cold and sad impression. Moreover, adding only black and white photos is quite problematic, especially when you want to present your salon and the services you offer.
This survey looked at which color is most often associated with high quality. Black was the clear winner with 43% of the votes, followed by blue with 20% of the votes.
Check out this post on Instagram
A post shared by TONI&GUY (@toniandguyworld)
Orange
This color expresses:
fun and extroversion,
energy and vitality,
heat,
positivity and optimism,
freedom.
Okay, maybe you're not a fan of orange, but if you want to use color psychology to promote your salon, orange is a must-have.
Why?
Orange is essentially a mix of red and yellow – colors that express joy and fun. These are positive emotions, and as we mentioned above, these are the ones that are important to evoke in your followers.
Use it when you want to bring a little fun, inspiration, and sparkle to your gallery. Plus, if you want to make your posts interesting but want to avoid an aggressive red, orange is a great alternative. But don’t overdo it either – too much orange can look cheap and desperate.