Tips on how to impress clients with body language

[nusaibatara]

o you realize that even though you are silent, your posture, gestures, facial expressions and other nonverbal expressions show your customers how you feel or what you are thinking?

Marketing is not just about getting new country email list clients for your beauty business, it's about turning them into loyal, spending customers.

What happens in the salon, and especially how they feel when they leave, has a big impact on whether they'll come back. Learn how to impress clients with body language.



Marketing for salons - offer a better experience to customers


Offer your customers a better experience
Mastering nonverbal communication will help you and your team deliver a better, more personal experience to customers, increasing their loyalty. Body language expert Allan Pease says, “Anyone can learn to consciously read these signals.”



Bad body language can reduce your beauty salon's profits
Your team, especially its younger members, may believe that when they work in a friendly, cheerful atmosphere, they can behave as if they were at home or among friends.

But they're not home. They're at work.

Inappropriate or even thoughtless body language can make a customer feel uncomfortable, ignored, or unimportant.



How we communicate
When we communicate with our salon customers, we use a combination of:

words,
tone of voice,
body language and nonverbal signals.
And you guessed it right – these 3 elements are not represented evenly.

According to research, we communicate most through body language.



How do we communicate?



What body language reveals about your work team
Body language is the outward expression of a person's inner thoughts and motivations. No matter what they say, if a hairdresser or beautician is nervous, angry, or bored, their body language sends signals that the customer will subconsciously pick up on easily. This is not a good way to make a positive impression on clients with body language.



women are more sensitive to body language



A survey evaluated by a psychologist from Harvard University revealed that women are much more sensitive to body language than men and are more likely to notice discrepancies between a person's words and actions.

Given that most salons or beauty clinics have more women than men among their customers, it is all the more important that you and your beauty team pay attention to the signals you send with your body language.

So how do you impress clients with body language so that they leave you extremely satisfied?



Marketing for salons - start before you even welcome a client