Shopify Email Pricing: Understanding the Cost of Connecting
Posted: Wed Jul 16, 2025 5:47 am
Shopify is a very popular platform. It helps people build online stores. Many store owners want to talk to their customers. Email marketing is a great way to do this. Shopify has its own email tool called Shopify Email. It lets you send emails directly from your store. But how much does it cost? This article will explain Shopify Email pricing. We will break down how it works. This will help you plan your marketing budget.
What is Shopify Email?
Shopify Email is a built-in tool. It helps Shopify store owners send emails. You can send newsletters. You can also send special offers. It's like having an email marketing tool inside your store dashboard. This makes it easy to manage. You don't need a separate app. You can use your store's customer list directly. This means you can easily send emails to people who bought from you. You can also send to those who signed up for your list.
Why Use Shopify Email?
Many online stores use email marketing. It helps them sell more. It also helps db to data build loyalty. Shopify Email makes this process smooth. Because it's part of Shopify, it works well with your store. You can easily see how much money your emails bring in. This connection is a big benefit. It helps you understand your marketing efforts better. It also streamlines your work.
How Shopify Email Pricing Works
Shopify Email has a simple pricing structure. It is different from some other email tools. It is based on how many emails you send. It is not based on how many contacts you have. This can be good for small lists. It can also be good for stores that send emails often.
Free Emails to Start
Every Shopify store plan gets free emails. This is a great way to try out the tool. You get 10,000 free emails each month. This amount is usually enough for new stores. It is also good for stores with smaller customer lists. You can send many messages to your customers without extra cost. This helps you get started with email marketing right away. It lowers the barrier to entry.
Paying for More Emails
What happens if you send more than 10,000 emails in a month? Shopify Email charges a small fee. It costs $1 for every 1,000 extra emails you send. This means if you send 10,500 emails, you pay $1. If you send 11,000 emails, you pay $1. This pricing is quite clear. It helps you control costs. You only pay for what you use. This can be more affordable than some other services. They might charge higher monthly fees.
Example Pricing Scenarios
Let's look at some examples:
You send 8,000 emails in one month. Your cost is $0. (Because it's less than 10,000 free emails).
You send 15,000 emails in one month. You get 10,000 free. You pay for 5,000 extra emails. That's 5 sets of 1,000 emails. So, your cost is $5.
You send 22,000 emails in one month. You get 10,000 free. You pay for 12,000 extra emails. That's 12 sets of 1,000 emails. So, your cost is $12.
This model is predictable. It scales with your usage. This makes it easy to understand your spending.
Features Included with Shopify Email
Shopify Email is more than just a sending tool. It has features to help your campaigns. These features are included at no extra cost. You just pay for the emails sent.
Easy Email Creation
Mailchimp has a drag-and-drop editor. Shopify Email is similar. You can easily design emails. You don't need any coding skills. Choose from ready-made templates. Add your store's logo and colors. Put in text, images, and product blocks. This makes creating professional-looking emails simple. You can even pull product details directly from your store. This saves a lot of time.
Audience Segmentation
You can divide your customer list into groups. This is called segmentation. For example, you can send emails only to people who bought specific items. Or to those who spent a certain amount. Or to people in a specific location. Shopify Email lets you use your customer data for this. Sending emails to specific groups makes your messages more relevant. Relevant emails get better results. They feel more personal.
Automation
Shopify Email also offers automation. You can set up emails to send automatically. For example, a welcome email when someone signs up. Or an email when someone buys a product. These automated emails help you engage customers at key moments. They work in the background. They nurture leads. They also encourage repeat purchases. This saves you manual work. It ensures timely communication.
Reporting and Analytics
After you send emails, you want to know how they did. Shopify Email gives you reports. You can see how many people opened your email. You can see how many clicked on links. Most importantly, you can see how much money each email campaign brought in. This helps you understand your Return on Investment (ROI). It shows you which emails are most effective. This data helps you make better decisions for future campaigns.
Who is Shopify Email Best For?
Shopify Email is a good choice for many online stores.
New Shopify Stores: The free tier is perfect for starting out.
Small to Medium Businesses: If you have a growing list but don't send millions of emails.
Businesses Wanting Simplicity: It's integrated directly. No need to learn a separate platform.
Stores Focused on Sales Tracking: The direct link to Shopify sales data is powerful.
However, if you have a very large list and send many emails, the cost per email might add up. For very advanced email marketers, other tools might offer more complex features. But for most Shopify stores, it provides great value. It offers core features needed for effective email marketing.
Comparing with Other Email Marketing Tools
Other email marketing tools exist. Mailchimp, Klaviyo, and ConvertKit are examples. They often have different pricing models. Some charge based on the number of subscribers. Others have tiered plans.
Subscriber-based pricing: You pay more as your list grows, even if you don't send many emails.
Feature-based pricing: You pay more for advanced features like complex automation.
Shopify Email's "pay-per-send" model is unique. It can be more cost-effective if you have a large list but send infrequently. Or if you send often but to a smaller list. It truly depends on your specific needs. Always compare pricing based on your expected usage. Also, consider the features you need. Simplicity and integration are big strengths of Shopify Email.
Maximizing Your Shopify Email Budget
Even with a simple pricing model, you want to get the most for your money.
Segment Your Audience: Send relevant emails only to interested groups. Don't send every email to everyone. This means fewer sends, but higher engagement.
Clean Your List: Regularly remove inactive or bounced email addresses. You don't want to pay to send emails that never reach.
Optimize Content: Make sure your emails are strong. Good subject lines get opens. Good content gets clicks. This means each sent email works harder.
Use Automation: Automated emails are often highly effective. They convert well. This makes each automated send very valuable.
By following these tips, you can ensure your Shopify Email budget is used wisely. You will get better results from your campaigns. You will also spend money only on effective outreach.
Conclusion
Shopify Email offers a straightforward way to do email marketing. Its pricing is based on how many emails you send. You get 10,000 free emails per month. After that, it's $1 for every 1,000 extra emails. This model is clear and easy to understand. It includes features like easy design, audience segmentation, automation, and reporting. For many Shopify store owners, it's a cost-effective and convenient solution. It helps them connect with customers directly. It also helps drive sales. By understanding its pricing and features, you can make an informed decision. You can use Shopify Email to grow your online business effectively.
What is Shopify Email?
Shopify Email is a built-in tool. It helps Shopify store owners send emails. You can send newsletters. You can also send special offers. It's like having an email marketing tool inside your store dashboard. This makes it easy to manage. You don't need a separate app. You can use your store's customer list directly. This means you can easily send emails to people who bought from you. You can also send to those who signed up for your list.
Why Use Shopify Email?
Many online stores use email marketing. It helps them sell more. It also helps db to data build loyalty. Shopify Email makes this process smooth. Because it's part of Shopify, it works well with your store. You can easily see how much money your emails bring in. This connection is a big benefit. It helps you understand your marketing efforts better. It also streamlines your work.
How Shopify Email Pricing Works
Shopify Email has a simple pricing structure. It is different from some other email tools. It is based on how many emails you send. It is not based on how many contacts you have. This can be good for small lists. It can also be good for stores that send emails often.
Free Emails to Start
Every Shopify store plan gets free emails. This is a great way to try out the tool. You get 10,000 free emails each month. This amount is usually enough for new stores. It is also good for stores with smaller customer lists. You can send many messages to your customers without extra cost. This helps you get started with email marketing right away. It lowers the barrier to entry.
Paying for More Emails
What happens if you send more than 10,000 emails in a month? Shopify Email charges a small fee. It costs $1 for every 1,000 extra emails you send. This means if you send 10,500 emails, you pay $1. If you send 11,000 emails, you pay $1. This pricing is quite clear. It helps you control costs. You only pay for what you use. This can be more affordable than some other services. They might charge higher monthly fees.
Example Pricing Scenarios
Let's look at some examples:
You send 8,000 emails in one month. Your cost is $0. (Because it's less than 10,000 free emails).
You send 15,000 emails in one month. You get 10,000 free. You pay for 5,000 extra emails. That's 5 sets of 1,000 emails. So, your cost is $5.
You send 22,000 emails in one month. You get 10,000 free. You pay for 12,000 extra emails. That's 12 sets of 1,000 emails. So, your cost is $12.
This model is predictable. It scales with your usage. This makes it easy to understand your spending.
Features Included with Shopify Email
Shopify Email is more than just a sending tool. It has features to help your campaigns. These features are included at no extra cost. You just pay for the emails sent.
Easy Email Creation
Mailchimp has a drag-and-drop editor. Shopify Email is similar. You can easily design emails. You don't need any coding skills. Choose from ready-made templates. Add your store's logo and colors. Put in text, images, and product blocks. This makes creating professional-looking emails simple. You can even pull product details directly from your store. This saves a lot of time.
Audience Segmentation
You can divide your customer list into groups. This is called segmentation. For example, you can send emails only to people who bought specific items. Or to those who spent a certain amount. Or to people in a specific location. Shopify Email lets you use your customer data for this. Sending emails to specific groups makes your messages more relevant. Relevant emails get better results. They feel more personal.
Automation
Shopify Email also offers automation. You can set up emails to send automatically. For example, a welcome email when someone signs up. Or an email when someone buys a product. These automated emails help you engage customers at key moments. They work in the background. They nurture leads. They also encourage repeat purchases. This saves you manual work. It ensures timely communication.
Reporting and Analytics
After you send emails, you want to know how they did. Shopify Email gives you reports. You can see how many people opened your email. You can see how many clicked on links. Most importantly, you can see how much money each email campaign brought in. This helps you understand your Return on Investment (ROI). It shows you which emails are most effective. This data helps you make better decisions for future campaigns.
Who is Shopify Email Best For?
Shopify Email is a good choice for many online stores.
New Shopify Stores: The free tier is perfect for starting out.
Small to Medium Businesses: If you have a growing list but don't send millions of emails.
Businesses Wanting Simplicity: It's integrated directly. No need to learn a separate platform.
Stores Focused on Sales Tracking: The direct link to Shopify sales data is powerful.
However, if you have a very large list and send many emails, the cost per email might add up. For very advanced email marketers, other tools might offer more complex features. But for most Shopify stores, it provides great value. It offers core features needed for effective email marketing.
Comparing with Other Email Marketing Tools
Other email marketing tools exist. Mailchimp, Klaviyo, and ConvertKit are examples. They often have different pricing models. Some charge based on the number of subscribers. Others have tiered plans.
Subscriber-based pricing: You pay more as your list grows, even if you don't send many emails.
Feature-based pricing: You pay more for advanced features like complex automation.
Shopify Email's "pay-per-send" model is unique. It can be more cost-effective if you have a large list but send infrequently. Or if you send often but to a smaller list. It truly depends on your specific needs. Always compare pricing based on your expected usage. Also, consider the features you need. Simplicity and integration are big strengths of Shopify Email.
Maximizing Your Shopify Email Budget
Even with a simple pricing model, you want to get the most for your money.
Segment Your Audience: Send relevant emails only to interested groups. Don't send every email to everyone. This means fewer sends, but higher engagement.
Clean Your List: Regularly remove inactive or bounced email addresses. You don't want to pay to send emails that never reach.
Optimize Content: Make sure your emails are strong. Good subject lines get opens. Good content gets clicks. This means each sent email works harder.
Use Automation: Automated emails are often highly effective. They convert well. This makes each automated send very valuable.
By following these tips, you can ensure your Shopify Email budget is used wisely. You will get better results from your campaigns. You will also spend money only on effective outreach.
Conclusion
Shopify Email offers a straightforward way to do email marketing. Its pricing is based on how many emails you send. You get 10,000 free emails per month. After that, it's $1 for every 1,000 extra emails. This model is clear and easy to understand. It includes features like easy design, audience segmentation, automation, and reporting. For many Shopify store owners, it's a cost-effective and convenient solution. It helps them connect with customers directly. It also helps drive sales. By understanding its pricing and features, you can make an informed decision. You can use Shopify Email to grow your online business effectively.