6. Brand transparency draws attention from startups
If you are a startup, one of your main country wise email marketing list goals is to build a customer base quickly. This takes time because you are building customer relationships from scratch. Also, when your business is just starting out, you are bound to make some mistakes.
By establishing brand transparency right away, you attract attention, which helps you grow your customer base. Once you attract customers, you start building long-term relationships and trust. Research from Sprout Social found that when brands are transparent and have a history of transparency, nearly 9 in 10 people are more likely to give them a second chance after a bad experience, and 85% are more likely to stick with them during a crisis. When you’re a startup, brand transparency becomes the foundation of your long-term customer relationships and loyalty, come rain or shine.