Perfecting your marketing campaigns to avoid being seen as a spammer
Posted: Thu Dec 26, 2024 10:07 am
Even though emails remain one of the most developed means of digital communication, they continue to evolve at high speed and are far from resting on their laurels. In search of more performance, more relevance, emailing is constantly improving and this is what makes it successful, since the rate of use of emails is literally exploding.
A study conducted by Radicati Group shows statistics of an average of 1.7 email accounts per user. The future will also shine under the sign of email, with an increase in mailboxes and accounts per user. This means that each person will have several mailboxes. In reality, this news is hardly surprising, when we know that, nowadays, everyone has a private mailbox, a professional account, and other various messaging services depending on their needs.
Let me tell you that seen from this angle, email marketing is of major importance. You have a business, you can no longer do without emailing campaigns which at the same time allow you to develop the notoriety of your company via digital!
What's better than sending emails to customers and prospects to make your germany telegram phone number list brand, company, label known? What's even better than an email marketing campaign to place promotions, one-off sales, discounts on the market for your customers. Not to mention the power of personalized emails tailored to customers we thank, or invite to the future sales representative of our company.
But in a consumer society where the customer can quickly feel overwhelmed by too many emails that are not necessarily relevant in terms of content, it is better to be careful with each sending so as not to end up in spam.
Here is a short list of tips that will change your life and lead your campaigns to guaranteed success:
The less you put in, the better.
From a graphic point of view, avoid overloading with colors, content, links and heavy images. Always learn to get to the point! We will thank you for it…
Don't lose sight of another essential piece of information! The content doesn't need to look like an Emile Zola novel, the text must be clear, precise, and must above all redirect your prospect/customer to your website and push them to purchase or register. It is on your site that they (the customers) will find the content they are looking for and which can then be more detailed. But if the message to be conveyed is provided by email, then be sure to write short and spaced paragraphs that will not tire the recipient.
Mobile adaptability
2016 is the record year which, according to the Chronicles of the Net, records a number of internet connections from a smartphone exceeding the number of connections from a computer (fixed or portable) !
Mobile uses
Keep in mind that many of your customers and prospects will consult your information, emails and website via their smartphone. You will therefore have to do your utmost to ensure that all the informative elements are adapted to telephony, both in terms of aesthetics and graphics, as well as in terms of the clarity of the content. Go all out so that recipients who are keen on smartphones see attractive content displayed.
At ActiveTrail, you have the possibility to create a tailor-made newsletter designed and adapted for mobile devices (responsive design).
Unsubscribe from mailing lists
You don't want to come across as an invader, or represent a nuisance for your customers with cumbersome emails with sometimes superfluous content?
There are customers (we all know them because we are often part of them ourselves) who have signed up for a newsletter or emails in the past, without really being a brand member. On your side as on the customer's side, this leads to nothing, one does not advance commercially speaking and the other is passive. This is why you must be sure to refresh your listings and databases every few months by deleting inactive ones and classifying active ones according to their frequency on the site and their purchasing behavior.
Those who, for example, have been particularly responsive over the last six months can be grouped together as dynamic customers, and from time to time it is up to you to follow up with them and inform them of your brand's progress.
Or even re-engage with usually dynamic customers who in recent weeks have not opened your emails, this is a way to remind them that you are there. Cleaning up your contact lists technically improves the sending and receiving of emails to your active customers and future prospects.
Consistency
A successful email marketing campaign is above all a coherent campaign, an argument on which the client relies, or in any case demands.
Therefore, chronologically, make sure you do things at regular intervals (sending every month, every week, etc.).
Move forward with time but also with related events: sales, holiday gifts, end-of-year gifts, downloadable guides, etc. Keep your customer informed, whether for one-off and event-based campaigns, or for regular emails. Your customer follows you, give them something to read.
Afterwards, if you have nothing interesting to say or to propose, then there is no point in being invasive and sending for the sake of sending. No, keep your distance and make yourself present at the necessary moments and always with consistency.
Always stand out
Sending emails is good, but in order to support your content, offer added value, depending on your listings and the clientele or even the time of year (humorous content, a GIF, etc.) not too heavy content so as not to end up in spam, but just enough to stand out to your customers, and to address targeted content to those who are not yet. Lead the recipient to think that your email arouses an interest in him that will lead to a visit to your site. Put him in a win-win position, you give him (for example a discount coupon) and he becomes a customer.
Duplicate Opt-In Mailing List
Creating a double opt-in system for your email marketing strategy will ensure that only people who are genuinely interested will receive your emails. This way, you will never become a “spammer”. This system will reduce spam complaints since subscribers will have to double-check their details before being signed up for your email campaign.
Using a double opt-in instead of a single opt-in will ensure that the owner of the email is actually the one who signed up. Without this system, anyone can simply enter someone else's email address. The person with the spoofed email will then receive emails that they have no interest in.
Dynamic Groups Mailing List
Aiming for a dynamic email list will ensure that your messages are relevant to your subscribers. In a dynamic grouping, you set parameters for your subscribers. The criteria will then be used for emails. When subscribers meet the criteria, they will be added to the list. And, when they no longer meet the criteria, they will be removed from the list.
You can create different groups. For example, you can create a list for those who have already purchased an item. You can make another list based on interests. If they downloaded an e-book on marketing, you can send emails on marketing-related topics.
Email authentication
Another important point in email marketing so that your emails do not end up in spam is email authentication. This will prevent your emails from being labeled as spam even if they are not. You must ensure that your emails pass the three tools used in email authentication: SPF, DKIM and DMARC. These three standards are DNS-based standards that are used to verify the sender's domain and see if they are the sender.
SPF (Sender Policy Framework) filters emails through a list of servers that are allowed to send emails for specific domains. This ensures that the emails really came from where they claim to be. It serves to protect users from spammers who use the name of famous brands to send malicious or harmful messages.
DKIM (Domain Keys Identified Mail) ensures that emails are not modified after they are sent. It authenticates emails via cryptographic codes. It manages messages in transit and decides whether to send, reject, or place an email in the spam folder.
Meanwhile, DMARC (Domain-based Message Authentication, Reporting and Conformance) is a protocol built above SPF and DKIM. It allows a domain owner to build policies on emails and how failures are managed.
As for DMARC (Domain-based Message Authentication, Reporting and Conformance) is a protocol based on SPF and DKIM. It allows a domain owner to build policies on emails and how failed emails are handled.
To conclude
An email campaign plays an important role in your business and organization. Thus, you must do everything to ensure that you manage it properly. To amplify the benefits of your campaign, you must remember the following:
A study conducted by Radicati Group shows statistics of an average of 1.7 email accounts per user. The future will also shine under the sign of email, with an increase in mailboxes and accounts per user. This means that each person will have several mailboxes. In reality, this news is hardly surprising, when we know that, nowadays, everyone has a private mailbox, a professional account, and other various messaging services depending on their needs.
Let me tell you that seen from this angle, email marketing is of major importance. You have a business, you can no longer do without emailing campaigns which at the same time allow you to develop the notoriety of your company via digital!
What's better than sending emails to customers and prospects to make your germany telegram phone number list brand, company, label known? What's even better than an email marketing campaign to place promotions, one-off sales, discounts on the market for your customers. Not to mention the power of personalized emails tailored to customers we thank, or invite to the future sales representative of our company.
But in a consumer society where the customer can quickly feel overwhelmed by too many emails that are not necessarily relevant in terms of content, it is better to be careful with each sending so as not to end up in spam.
Here is a short list of tips that will change your life and lead your campaigns to guaranteed success:
The less you put in, the better.
From a graphic point of view, avoid overloading with colors, content, links and heavy images. Always learn to get to the point! We will thank you for it…
Don't lose sight of another essential piece of information! The content doesn't need to look like an Emile Zola novel, the text must be clear, precise, and must above all redirect your prospect/customer to your website and push them to purchase or register. It is on your site that they (the customers) will find the content they are looking for and which can then be more detailed. But if the message to be conveyed is provided by email, then be sure to write short and spaced paragraphs that will not tire the recipient.
Mobile adaptability
2016 is the record year which, according to the Chronicles of the Net, records a number of internet connections from a smartphone exceeding the number of connections from a computer (fixed or portable) !
Mobile uses
Keep in mind that many of your customers and prospects will consult your information, emails and website via their smartphone. You will therefore have to do your utmost to ensure that all the informative elements are adapted to telephony, both in terms of aesthetics and graphics, as well as in terms of the clarity of the content. Go all out so that recipients who are keen on smartphones see attractive content displayed.
At ActiveTrail, you have the possibility to create a tailor-made newsletter designed and adapted for mobile devices (responsive design).
Unsubscribe from mailing lists
You don't want to come across as an invader, or represent a nuisance for your customers with cumbersome emails with sometimes superfluous content?
There are customers (we all know them because we are often part of them ourselves) who have signed up for a newsletter or emails in the past, without really being a brand member. On your side as on the customer's side, this leads to nothing, one does not advance commercially speaking and the other is passive. This is why you must be sure to refresh your listings and databases every few months by deleting inactive ones and classifying active ones according to their frequency on the site and their purchasing behavior.
Those who, for example, have been particularly responsive over the last six months can be grouped together as dynamic customers, and from time to time it is up to you to follow up with them and inform them of your brand's progress.
Or even re-engage with usually dynamic customers who in recent weeks have not opened your emails, this is a way to remind them that you are there. Cleaning up your contact lists technically improves the sending and receiving of emails to your active customers and future prospects.
Consistency
A successful email marketing campaign is above all a coherent campaign, an argument on which the client relies, or in any case demands.
Therefore, chronologically, make sure you do things at regular intervals (sending every month, every week, etc.).
Move forward with time but also with related events: sales, holiday gifts, end-of-year gifts, downloadable guides, etc. Keep your customer informed, whether for one-off and event-based campaigns, or for regular emails. Your customer follows you, give them something to read.
Afterwards, if you have nothing interesting to say or to propose, then there is no point in being invasive and sending for the sake of sending. No, keep your distance and make yourself present at the necessary moments and always with consistency.
Always stand out
Sending emails is good, but in order to support your content, offer added value, depending on your listings and the clientele or even the time of year (humorous content, a GIF, etc.) not too heavy content so as not to end up in spam, but just enough to stand out to your customers, and to address targeted content to those who are not yet. Lead the recipient to think that your email arouses an interest in him that will lead to a visit to your site. Put him in a win-win position, you give him (for example a discount coupon) and he becomes a customer.
Duplicate Opt-In Mailing List
Creating a double opt-in system for your email marketing strategy will ensure that only people who are genuinely interested will receive your emails. This way, you will never become a “spammer”. This system will reduce spam complaints since subscribers will have to double-check their details before being signed up for your email campaign.
Using a double opt-in instead of a single opt-in will ensure that the owner of the email is actually the one who signed up. Without this system, anyone can simply enter someone else's email address. The person with the spoofed email will then receive emails that they have no interest in.
Dynamic Groups Mailing List
Aiming for a dynamic email list will ensure that your messages are relevant to your subscribers. In a dynamic grouping, you set parameters for your subscribers. The criteria will then be used for emails. When subscribers meet the criteria, they will be added to the list. And, when they no longer meet the criteria, they will be removed from the list.
You can create different groups. For example, you can create a list for those who have already purchased an item. You can make another list based on interests. If they downloaded an e-book on marketing, you can send emails on marketing-related topics.
Email authentication
Another important point in email marketing so that your emails do not end up in spam is email authentication. This will prevent your emails from being labeled as spam even if they are not. You must ensure that your emails pass the three tools used in email authentication: SPF, DKIM and DMARC. These three standards are DNS-based standards that are used to verify the sender's domain and see if they are the sender.
SPF (Sender Policy Framework) filters emails through a list of servers that are allowed to send emails for specific domains. This ensures that the emails really came from where they claim to be. It serves to protect users from spammers who use the name of famous brands to send malicious or harmful messages.
DKIM (Domain Keys Identified Mail) ensures that emails are not modified after they are sent. It authenticates emails via cryptographic codes. It manages messages in transit and decides whether to send, reject, or place an email in the spam folder.
Meanwhile, DMARC (Domain-based Message Authentication, Reporting and Conformance) is a protocol built above SPF and DKIM. It allows a domain owner to build policies on emails and how failures are managed.
As for DMARC (Domain-based Message Authentication, Reporting and Conformance) is a protocol based on SPF and DKIM. It allows a domain owner to build policies on emails and how failed emails are handled.
To conclude
An email campaign plays an important role in your business and organization. Thus, you must do everything to ensure that you manage it properly. To amplify the benefits of your campaign, you must remember the following: