What is your trigger? The 12 triggers to put in place.
Posted: Thu Dec 26, 2024 10:25 am
We all have a trigger, a trigger, a weak point that is just waiting to be tickled. All you have to do is discover those of your customers and how to use them effectively to succeed in your campaigns.
triggers
An excellent Email Marketing strategy is one that relies heavily on triggers. Emails that reach their recipient at exactly the right time, exactly when they expect them, exactly when they need them, exactly… these are the ones that work best and will make you an expert in Email Marketing.
Emails based on marketing automation triggers can be part of an automated scenario, a series of emails or simply in the form of an email triggered following a specific event.
You will learn a little later how to set up triggers in an automated configuration such as our innovative automation system allows. But from now on, integrate them into autoresponders, subscription/unsubscription campaigns, event campaigns , ActiveCommerce plugins (for online stores), and many other possibilities available in your favorite platform.
The list – what triggers to set up
1. Registration for the site / trial period
The registration trigger is one of the most important and necessary for B2B-oriented companies and SMEs. Using these marketing triggers allows you to provide your new customers with all the information about you that they expect to receive from you. It will be in the form of an introductory or welcome email or in the form of a series of autoresponders that will be sent to them during the presentation period of your solution, or during the entire trial period or first use of your solution. This welcome email will welcome them, guide them in a friendly manner, by giving them the information they need. This is an excellent opportunity. It is even essential to create engagement with your new customers, so don't miss it.
2. Subscription to the newsletter mailing list
Whatever your business, whether you represent an online magazine about animals or a clothing store, you have a mailing list. As soon as a customer checks the option to receive your emails, or subscribes to them via a form, thank them first. As an online magazine – for example, send them your previous articles, they will not miss anything while waiting for the next ones. As for your online store, what is the procedure? Send a discount coupon as a welcome. In the same spirit as registering for the system, registering for the mailing list is also a good opportunity to turn the one who came just because he saw the light into a loyal customer.
3. Registering for a webinar/event
Registering for a webinar about your system or another event that you invite your customers to is also a trigger for one or more emails. Before the webinar or event, send these customers a reminder, or for example a thank-you-for-registering email, including a promise of a reward if they invite their friends to the party.
4. Email for purchasing an item (upselling/cross-selling)
When a customer buys an item in your online store, it is a good opportunity to offer them complementary items to complete their purchase as part of a cross-sale, or why not a discount on their next purchase! You can also provide them with information on the item they have just purchased, thus improving the image of your service, and offer them cross-sales or upgrades in the same email.
5. Open/Unopened Email
For every email you send, you have information about the open rate. In short, whether your recipient opened your email or not. If, for example, your cross-selling email was not opened by your customer, send them another one with a 20% discount. Make sure that this email is introduced with an enticing subject line – one that people can’t resist – and you will surely turn greece telegram data a passing customer into a regular buyer.
6. Content to read
You will find another type of very effective email trigger in the content to read and/or watch. For example, write a white paper, a detailed article on a subject that concerns your activity, a guide, or any other content that interests and concerns your customers. Do not hesitate to bring your expertise on a specific subject in an article. In your emails, offer this article to all those who want to read it and, in this way, you will collect new prospects. Use this registration as a trigger to send them an email including articles or additional content about you. If you offer products, do not forget to send a thank you coupon.
7. Cart Abandonment
In E-Commerce, the classic email trigger is the one generated by the customer who has started to fill his cart in your store but stops in the middle to drink a coffee, and forgets to come back to complete the transaction. By means of Active Commerce, you can create an automatic cart abandonment email and if you do not have this functionality, create an email of this type with the help of your developers via our REST API library . The email you send to this coffee-addicted customer displays the items he put in the cart with the possibility to complete the transaction this time. In the same email you can offer him complementary items. Customers who leave a cart lying around are like a ticket lying on the sidewalk, activate the trigger and pick it up. It's that simple.
8. Birthdays
This is the oldest mailing trigger in existence! But it is a trigger that still works just as well. It does not have to be an email, a simple SMS with Happy Birthday accompanied by a discount voucher is just as functional. In any case, a birthday is and remains a reason for celebration.
9. Every day is a party
Birthdays aren’t the only time to celebrate. Your customers have many other milestones in their lives that you might want to celebrate with them. It’s been a year since they signed up to your site? It’s definitely a good time to celebrate. Christmas, Mother’s Day, spring? These are all good reasons to send your customers an email and suggest they buy gifts for family, or for themselves. In short, there are plenty of milestones to celebrate throughout the year. Pick a number of milestones that you want to mark throughout the year, and send out the appropriate emails.
10. A trigger based on the time elapsed (one month since…)
When you set up a trigger for sending an email, it can also be the trigger for sending another email that will take place some time after the first one. For example, if someone bought an item in your store six months ago, and hasn’t bought anything since, send them an email to remind them of your good memories, perhaps with a presentation of the new collection. To take another example with a webinar or event that you created two months ago, remind the participants how great it was and how much you appreciated their presence, and invite them to participate in your next event. Don’t hesitate to use each trigger and each action as a trigger for the next email, even if it is not to be sent for six months.
11. A change in personal data
If a customer changes their personal information, whether it’s their address or job, your services can once again be useful to them. Create an automated series of emails to congratulate them on their change of position, their move, and offer them your services. This will give your customers the feeling that you are there for them, wherever they go and whatever they do.
triggers
An excellent Email Marketing strategy is one that relies heavily on triggers. Emails that reach their recipient at exactly the right time, exactly when they expect them, exactly when they need them, exactly… these are the ones that work best and will make you an expert in Email Marketing.
Emails based on marketing automation triggers can be part of an automated scenario, a series of emails or simply in the form of an email triggered following a specific event.
You will learn a little later how to set up triggers in an automated configuration such as our innovative automation system allows. But from now on, integrate them into autoresponders, subscription/unsubscription campaigns, event campaigns , ActiveCommerce plugins (for online stores), and many other possibilities available in your favorite platform.
The list – what triggers to set up
1. Registration for the site / trial period
The registration trigger is one of the most important and necessary for B2B-oriented companies and SMEs. Using these marketing triggers allows you to provide your new customers with all the information about you that they expect to receive from you. It will be in the form of an introductory or welcome email or in the form of a series of autoresponders that will be sent to them during the presentation period of your solution, or during the entire trial period or first use of your solution. This welcome email will welcome them, guide them in a friendly manner, by giving them the information they need. This is an excellent opportunity. It is even essential to create engagement with your new customers, so don't miss it.
2. Subscription to the newsletter mailing list
Whatever your business, whether you represent an online magazine about animals or a clothing store, you have a mailing list. As soon as a customer checks the option to receive your emails, or subscribes to them via a form, thank them first. As an online magazine – for example, send them your previous articles, they will not miss anything while waiting for the next ones. As for your online store, what is the procedure? Send a discount coupon as a welcome. In the same spirit as registering for the system, registering for the mailing list is also a good opportunity to turn the one who came just because he saw the light into a loyal customer.
3. Registering for a webinar/event
Registering for a webinar about your system or another event that you invite your customers to is also a trigger for one or more emails. Before the webinar or event, send these customers a reminder, or for example a thank-you-for-registering email, including a promise of a reward if they invite their friends to the party.
4. Email for purchasing an item (upselling/cross-selling)
When a customer buys an item in your online store, it is a good opportunity to offer them complementary items to complete their purchase as part of a cross-sale, or why not a discount on their next purchase! You can also provide them with information on the item they have just purchased, thus improving the image of your service, and offer them cross-sales or upgrades in the same email.
5. Open/Unopened Email
For every email you send, you have information about the open rate. In short, whether your recipient opened your email or not. If, for example, your cross-selling email was not opened by your customer, send them another one with a 20% discount. Make sure that this email is introduced with an enticing subject line – one that people can’t resist – and you will surely turn greece telegram data a passing customer into a regular buyer.
6. Content to read
You will find another type of very effective email trigger in the content to read and/or watch. For example, write a white paper, a detailed article on a subject that concerns your activity, a guide, or any other content that interests and concerns your customers. Do not hesitate to bring your expertise on a specific subject in an article. In your emails, offer this article to all those who want to read it and, in this way, you will collect new prospects. Use this registration as a trigger to send them an email including articles or additional content about you. If you offer products, do not forget to send a thank you coupon.
7. Cart Abandonment
In E-Commerce, the classic email trigger is the one generated by the customer who has started to fill his cart in your store but stops in the middle to drink a coffee, and forgets to come back to complete the transaction. By means of Active Commerce, you can create an automatic cart abandonment email and if you do not have this functionality, create an email of this type with the help of your developers via our REST API library . The email you send to this coffee-addicted customer displays the items he put in the cart with the possibility to complete the transaction this time. In the same email you can offer him complementary items. Customers who leave a cart lying around are like a ticket lying on the sidewalk, activate the trigger and pick it up. It's that simple.
8. Birthdays
This is the oldest mailing trigger in existence! But it is a trigger that still works just as well. It does not have to be an email, a simple SMS with Happy Birthday accompanied by a discount voucher is just as functional. In any case, a birthday is and remains a reason for celebration.
9. Every day is a party
Birthdays aren’t the only time to celebrate. Your customers have many other milestones in their lives that you might want to celebrate with them. It’s been a year since they signed up to your site? It’s definitely a good time to celebrate. Christmas, Mother’s Day, spring? These are all good reasons to send your customers an email and suggest they buy gifts for family, or for themselves. In short, there are plenty of milestones to celebrate throughout the year. Pick a number of milestones that you want to mark throughout the year, and send out the appropriate emails.
10. A trigger based on the time elapsed (one month since…)
When you set up a trigger for sending an email, it can also be the trigger for sending another email that will take place some time after the first one. For example, if someone bought an item in your store six months ago, and hasn’t bought anything since, send them an email to remind them of your good memories, perhaps with a presentation of the new collection. To take another example with a webinar or event that you created two months ago, remind the participants how great it was and how much you appreciated their presence, and invite them to participate in your next event. Don’t hesitate to use each trigger and each action as a trigger for the next email, even if it is not to be sent for six months.
11. A change in personal data
If a customer changes their personal information, whether it’s their address or job, your services can once again be useful to them. Create an automated series of emails to congratulate them on their change of position, their move, and offer them your services. This will give your customers the feeling that you are there for them, wherever they go and whatever they do.