The Social Rich Media
Posted: Thu Dec 26, 2024 10:29 am
It is a much more qualitative click, which generates a higher level of interaction with the advertisement due to the interest shown by the user to access the landing page . Another metric to take into account is its high viewability , which is above 70%, which translates into a more effective communication of the promotional message that the brand communicates in this campaign.
Thanks to the action developed by Renault, the list of philippines cell phone numbers impact of its promotional message is maximised in a social context adapted to a young and dynamic public, which is used to obtaining information and communicating with brands through social platforms.
For Alejandra Delgado, Head of Media and Digital at Renault, "our goal is to evaluate and test those solutions that allow us to more efficiently achieve our communication objectives , addressing the public in the environments where they are significantly present."
“At OMD Spain we find this new solution and its respective segmentation extremely interesting, as it allows us to reach a new audience that not only engages in massive consumption of social networks, but also uses them as an important source of information,” says Beatriz López Izquierdo, Digital Manager . “The value of this strategy is based on the expansion of our reach and the possibility of connecting with users who stay informed through social networks,” concluded Adrián Arroyo and Ester Ramón, Performance Specialists at OMD .
Thanks to the action developed by Renault, the list of philippines cell phone numbers impact of its promotional message is maximised in a social context adapted to a young and dynamic public, which is used to obtaining information and communicating with brands through social platforms.
For Alejandra Delgado, Head of Media and Digital at Renault, "our goal is to evaluate and test those solutions that allow us to more efficiently achieve our communication objectives , addressing the public in the environments where they are significantly present."
“At OMD Spain we find this new solution and its respective segmentation extremely interesting, as it allows us to reach a new audience that not only engages in massive consumption of social networks, but also uses them as an important source of information,” says Beatriz López Izquierdo, Digital Manager . “The value of this strategy is based on the expansion of our reach and the possibility of connecting with users who stay informed through social networks,” concluded Adrián Arroyo and Ester Ramón, Performance Specialists at OMD .