Deliverability Issues: Why Are Your Emails Blocked?

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Email deliverability issues” is a sensitive topic in the world of email marketing. More than once people have asked me how we at ActiveTrail deal with these kinds of difficulties and how we manage to maintain one of the highest deliverability rates in the industry. I’ll do my best to explain it to you.

When I talk about deliverability issues, I am referring to situations where your emails are not received by your recipients and are blocked by ISPs without you even knowing why.

Blocking
“Why are my emails blocked?” For the past decade, the answer to this question greece telegram phone number list has ranged from blocklists to spam traps to complaints. Today, the answer is a little less promising: “I have no idea.” What used to be a relatively simple problem to detect and fix is ​​now a little trickier.

Concretely, what to do?
Some of the brightest minds in technology, from companies like Google, AOL and Microsoft, gathered at the Email Evolution Conference and addressed the issue of email blocking.

The Google representative provided the filtering method used. According to him, companies use an algorithm that processes thousands of virtual information. In association with this algorithm, they use software invented by access providers, which performs filtering based on IP address, or by making comparisons, or at the individual level.

Although they use an algorithm, we will look at the different elements from a marketing perspective.

There is a solution!
The representatives tell us that all the ISPs ask for is relevant content addressed to the recipients, something they would be happy to receive, plain and simple. Apparently, all we have to do is look at things in perspective.

With this in mind, review your campaigns from A to Z: from opt-in acceptance through the basics of your campaign: user authentication, DNS, do-not-send lists, and all the other technical details. But what about your mailing list ? How do you collect your email addresses? How do you approve the subscription? What do you do with contacts who don’t respond?

By taking the time to answer these questions you will have a clearer picture of what needs to be done to solve the problem.

The value of your emails
Unfortunately, many email marketers underestimate the value of their recipients’ engagement, when in fact, the degree of engagement your recipients have determines the value of your emails. Internet Service Providers work day and night to promise their customers (in this case, your recipients) that their inboxes will only receive relevant and interesting emails. And this goes for everyone from small local businesses to large corporations.

The behavior of your recipients towards your emails, whether it is complaints, indifference or satisfaction, is worth a lot. Even the smallest feedback directly affects all your emails and indirectly your relationship with the access provider – and it is a good relationship that you need with it!

While the logic of ISP filters is too complex to fully understand, there is a very simple message to interpret: If you are a good email marketer and do your homework properly, they will reward you appropriately.

My advice is simply to respect your recipients by sending them quality emails, with relevant content and to pay attention to their participation following the sending of your campaigns.

Of course, even if we are good students, apply the advice to the letter and do our best to send interesting and relevant content, there will always be some recipients who will not be interested. Learn how to create an effective “do not send list” in just a few clicks.

Sending beautiful email campaigns and newsletters is really easy! Start your free trial !