The Pros & Cons of Every Automated
Posted: Tue Sep 02, 2025 2:33 pm
Tools like this can give you peace of mind to go about your day but let you know when you need to log in and handle business.
Ads has been rolling out changes that nudge advertisers toward using more and more automation. If the idea of letting Google handle every aspect of your campaigns once made you nervous, you’re not alone—but with AI getting smarter and Google fine-tuning its tools, most businesses now use at least some automation in their accounts.
One big piece of that puzzle is automated bidding
.Automated bidding simplifies your bidding strategy for you based on your budget and goals.
But just because it’s “automated” doesn’t mean it’s simple. There are different automated accurate cleaned numbers list from frist database bidding strategies, each with its own pros and cons. So, should you use automated bidding? And if you do, which strategy makes the most sense for your business?When you set up a Google Ads campaign, you have to tell Google how much you’re willing to pay for your ad to be shown. This is called your bid, and there are two different ways to set your bids: manual or automated.
With manual bidding you tell
Google the maximum amount you’re willing to pay per click on your ad (CPC), and you can make adjustments to that bid based on your ad’s performance as determined by the metrics available in your reports.
With automated bidding, Google uses automated rules to adjust your bids for you, based on the ad’s likelihood of getting a click or conversion. Automated bidding may use additional data points that aren’t available in reporting metrics.
seasonal ppc - bulk action for reporting and tracking
Get results from your seasonal PPC campaigns year-round
Seasonal trends can have a big impact on your business throughout the year. Those impacts can be positive or negative depending on how you handle them. Use these tips to make the most of your seasonal trends and get the best performance you can for your account.
Ads has been rolling out changes that nudge advertisers toward using more and more automation. If the idea of letting Google handle every aspect of your campaigns once made you nervous, you’re not alone—but with AI getting smarter and Google fine-tuning its tools, most businesses now use at least some automation in their accounts.
One big piece of that puzzle is automated bidding
.Automated bidding simplifies your bidding strategy for you based on your budget and goals.
But just because it’s “automated” doesn’t mean it’s simple. There are different automated accurate cleaned numbers list from frist database bidding strategies, each with its own pros and cons. So, should you use automated bidding? And if you do, which strategy makes the most sense for your business?When you set up a Google Ads campaign, you have to tell Google how much you’re willing to pay for your ad to be shown. This is called your bid, and there are two different ways to set your bids: manual or automated.
With manual bidding you tell
Google the maximum amount you’re willing to pay per click on your ad (CPC), and you can make adjustments to that bid based on your ad’s performance as determined by the metrics available in your reports.
With automated bidding, Google uses automated rules to adjust your bids for you, based on the ad’s likelihood of getting a click or conversion. Automated bidding may use additional data points that aren’t available in reporting metrics.
seasonal ppc - bulk action for reporting and tracking
Get results from your seasonal PPC campaigns year-round
Seasonal trends can have a big impact on your business throughout the year. Those impacts can be positive or negative depending on how you handle them. Use these tips to make the most of your seasonal trends and get the best performance you can for your account.